Resources Library by ANA

Supercharge your CSR Marketing Strategy

Orange has embarked on an innovative journey to further its CSR marketing strategy, with a particular focus on significantly reducing its carbon footprint as part of its ?Lead the Future? plan. Thanks to the strategic integration of GenAI persona...

Catalogue: Congress 2024

Authors: Mathilde Guinaudeau, Benoit Hubert, Jean Christophe Desbouvries, Stefania Simion, Isabelle Herbert Collet

October 1, 2024

Hello DIA! What do you think about my hypotheses?

This paper explores an idea of an AI-based digital voice assistant as a quick insight-retrieving tool for marketresearch professionals, who always require a reference to the pre-existing knowledge base, studies andresearch work to formulate their...

Catalogue: Congress 2022: 75th Anniversary

Author:

Company: Kantar Kenya

September 23, 2022

Hello DIA! What do you think about my hypotheses?

This paper explores an idea of an AI-based digital voice assistant as a quick insight-retrieving tool for marketresearch professionals, who always require a reference to the pre-existing knowledge base, studies andresearch work to formulate their...

Catalogue: Congress 2022: 75th Anniversary

Author: Dharmendra Jain

Company: Kantar Kenya

September 23, 2022

Are you ready to meet EVE?

Surveys are yesterday's insights technology. The future is about artificial intelligence and conversations with benefits for researchers, research buyers, consumers.  In this presentation, we look at the technology, its application and the...

Catalogue: Asia Pacific 2020 - Insights Festival

Authors: Garreth Chandler, Tom Caley

Company: Evolve Research

November 2, 2020

Talking with machines

The everyday use of technology has been changing our perspective regarding what we are as individuals, and what we are able to deliver. The access to technology has also been transforming us as consumers, changing our behaviours, values and our...

Catalogue: Latin America 2020 - Insights Festival

Authors: João Pedro Calixto, Marcelo Chanis

Companies: Netquest, On the Go Survey Chats

October 19, 2020

Talking with machines

The everyday use of technology has been changing our perspective regarding what we are as individuals, and what we are able to deliver. The access to technology has also been transforming us as consumers, changing our behaviours, values and our...

Catalogue: Latin America 2020 - Insights Festival

Authors: João Pedro Calixto, Mariano Garrido

Companies: On the Go Survey Chats, Netquest

October 19, 2020

Artificial Intelligence in Telecom

When Artificial Intelligence like chatbots is developed to make genuine connections with humans' beings, it can make a real impact on customer experience.

Catalogue: Latin America 2020 - Insights Festival

Authors: Catalina Bonnet, Andrea Maldonado, Natalia Carrasco, Hector Navarrete

Companies: Kantar, Entel

October 19, 2020

Artificial Intelligence in Telecom

When Artificial Intelligence like chatbots is developed to make genuine connections with humans' beings, it can make a real impact on customer experience.

Catalogue: Latin America 2020 - Insights Festival

Authors: Andrea Maldonado, Catalina Bonnet

Companies: Entel, Kantar

October 19, 2020

Artificial Intelligence: Q&A Session

Q&A Session, Artificial Intelligence. 

Catalogue: ESOMAR TV: Client Summit 2020 at Home

Authors: Michelle Gansle, Rajul Jain, Pavi Gupta

June 11, 2020