Resources Library by ANA

Leveraging qualitative for indigenous innovations

Global Corporates have strong innovation protocols around quantitative product testing but most typically do not mandate qualitative work.During this presentation we will talk about how to innovate on local, regional indigenous codes and adapt them...

Catalogue: Congress 2015: Revelations

Authors: Ruchira Jain, Irene Joshy, Hamsini Shivakumar

Company: KANTAR TNS Malaysia

June 15, 2015

Contextual actions speak louder than words

Context is everything! The impact of context on human behaviour has been widely demonstrated in numerous experiments, both academic and marketing related. People don’t always do what they say because they generally don’t have a clue what...

Catalogue: Congress 2015: Revelations

Authors: Sjoerd Koornstra, Jasper Scheir, Ludovic Depoortere

Company:

June 15, 2015

The talent contest: ESOMAR research effectiveness award

This award highlights best practice in effectiveness from around the world, placing particular emphasis on how research affects performance in a measurable way. The award is designed to illustrate the value that research brings to decision making in...

Catalogue: Congress 2015: Revelations

Author: Niels Schillewaert

June 15, 2015

Gen-Zurveys

What will research look like in 2020 and beyond? Let us take you through a day in the life of a GenZ researcher. This future generation will not only be your newest consumer, but they will also dominate the job market as future researchers and...

Catalogue: Congress 2015: Revelations

Authors: Annelies Verhaeghe, Katia Pallini, Joeri Van den Bergh

Company: InSites Consulting

June 15, 2015

A butterfly's wings: from chaos to opportunity

Today’s consumer juggles multiple devices and uses a diverse set of apps and services, spanning categories and brands, across work and life. Traditional ways of understanding consumer dynamics are insufficient for providing a true picture of a...

Catalogue: Congress 2015: Revelations

Authors: Reed Cundiff, Mike Egner, Kelsey Vaughn

Company: Ipsos MRBI

June 15, 2015

Hooked on shopping

With the rapid adoption of smartphones and tablets, shopping has fundamentally changed in a very short period of time. Technology has enabled an always-on shopping environment where shoppers are engaged every day, even if they don’t intend on...

Catalogue: Congress 2015: Revelations

Authors: Andrew Consky, Steve Payne, Vicki Draper

June 15, 2015

Impact with a twist...or the winded path from insight to action

Expect an epic Irish story involving Bord Bia (the Irish Food Board), Origin Green (sustainability initiative) and Brand Ireland (nation branding initiative) – supported by a multitude of actors from creatives to the Irish government.In our...

Catalogue: Congress 2015: Revelations

Authors: Doerte Toellner, Helen King, Christoph Welter

Company: Point-Blank International GmbH

June 15, 2015

All aboard! We are in this together

We’ll be sharing the key revelations from the researching a career project – which has gathered a global industry opinion on careers in our industry. We’ll not only be sharing the key learnings but more importantly we’ll be...

Catalogue: Congress 2015: Revelations

Authors: Caroline Bates, Chris Wallbridge, Emily Kettle, Liz Norman, Kristin Luck, Matt Taylor

June 15, 2015

Interdependence day

The future of the United Kingdom was in the balance. Polls were tightening. Sentiment became more and more heated, especially on social media.TNS conducted in-depth polling, which dominated the news. Yet survey was not sufficient–a whole new way...

Catalogue: Congress 2015: Revelations

Authors: Preriit Souda, Will Goodhand, Tom Costley

Company: KANTAR TNS Malaysia

June 15, 2015