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Research papers

Hard to get respondents

Media surveys are very often used as a basis for demographic data within a market. While carrying out these surveys "Hard-to-Get Respondents" are often tackled at the field level or even later on by weighting. This paper is on a study carried out to...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Authors: Sanjay Badhe, Titoo Ahluwalia
January 1, 1994

Research papers

The role of research in Japan's post-bubble era

This paper sets out to show how market research is seen by the major research buyers and users in Japan. It starts out by underlining the status of market research in Japan within the overall business context and explaining the background to this....

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Authors: David McCallum, Paul H. Hasegawa
June 15, 1995

Research papers


Market research bureau Inter/View in Amsterdam has conducted a survey assigned by Weekbladpers, a Dutch publisher of weekly and monthly sports and culture magazines. In this survey an experiment was carried out to test the hypothesis of the...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Authors: Marianne Wessel, Sikke Bakker
November 1, 1995

Research papers

The organizational aspects of regional research

Los Medios y Mercados de LatinoAmerica is an industry developed and supported pan-regional multimedia survey of Latin America. The methodological and technical difficulties associated with this project are enormous. Within that context, the authors...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Paul J. Donato, Barry Koch
June 15, 1996

Research papers

Data base synergies

Most readily available industry data bases fail to answer the business questions which this paper addresses: How much might consumers spend on future media technologies and services? What qualitative information can differentiate one broadcast source...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Roberta M. McConochie, Tom White
Company: Nielsen
June 15, 1996

Research papers

Children are watching us

This research work consists of a first qualitative survey, which is the first stage of a study that must be completed with a quantitative survey to be carried out throughout the year. It contains an overall description of the open television...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Author: Ulises Manuel Paolini
May 1, 1997