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Research papers
From the dusted drawer to the top of the pile
The main objective of this study is to determine the status quo of sharing market research results by both the agency and company/client, and to explore new ways of sharing these results for a high impact and forward integration. In this study we...
Catalogue: Congress 2017: Visionary
Authors: Jasper Melchers, Julia Gornandt, Iris van Loon, Joey Ophof
Company: SKIM
September 5, 2017
Research papers
The future foundation digital download
The Future Foundation presentation, tailored exclusively for ESOMAR, is designed to stimulate debate, inspire ideas and encourage interaction. As well as setting the scene with an overview of the latest events in the world of digital, several new...
Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Author: Richard Nicholls
June 23, 2013
Research papers
Global Asian youth culture - Connected from Delhi to Shanghai to LA
East and South Asian diasporas are rapidly growing in both North America and globally. They are also strongly connected to rapidly growing Asian markets that themselves are increasing in influence globally. A demographic characteristic of these...
Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Joseph Chen, Robin Brown
Company: IRIS Network
April 17, 2012
Research papers
Making insights count
A new way of delivering insights: both verbally and in writing using tools unashamedly borrowed from the world of journalism, will be introduced in this presentation. The presenters argue that the application of journalistic principles to the...
Catalogue: Congress 2011: Impact
Authors: Barbara Langer, Roger Banks
Companies: Incite Marketing Planning, eBay
September 18, 2011
Research papers
Is the world really flat?
This paper looks at the general status and role of women in the society in countries that are culturally very different from each other and then examines the notions of love and romance among them. It explores in details to see if the forces of...
Catalogue: Congress 2008: Frontiers
Authors: Manish Makhijani, Sakkina Pittalwala
Companies: Flamingo, Unilever
September 26, 2008
Research papers
Flood warning
How can traditional research techniques accurately, yet sensitively and dispassionately capture the impact of a traumatic event on the lives of ordinary people? How do you begin to disentangle a complex, unique and emotionally charged natural...
Catalogue: Congress 2008: Frontiers
Authors: Krishan Lathigra, Philippa Makepeace, Amrita Sood
Company: GfK
September 26, 2008
Research papers
Improving the travel experience
This paper analyses why past efforts to raise air passengers' satisfaction have not helped most airlines to differentiate themselves from competitors.Using years of historical and current data collected in the airline industry, the paper demonstrates...
Catalogue: Leisure 2006
Authors: Carsten Friedrichsen, Daniel Ray, David Perroud
October 8, 2006
Research papers
