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Making insights count

Date of publication: September 18, 2011

Catalogue: Congress 2011: Impact

Companies: , eBay

Authors: Barbara Langer, Roger Banks

Abstract:

A new way of delivering insights: both verbally and in writing using tools unashamedly borrowed from the world of journalism, will be introduced in this presentation. The presenters argue that the application of journalistic principles to the communication of insights can deliver significantly greater impact to clients' businesses than current methods of delivery. More effective communication of insight delivers superior meaning and impact to eBay and other clients.

Barbara Langer

Author

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Roger Banks

Author

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Meehan, S. A. (1999a, March 01). Making intelligence count. ANA - ESOMAR. Retrieved April 25, 2025, from


https://ana.esomar.org/documents/making-intelligence-count


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https://ana.esomar.org/documents/making-a-difference-with-consumer-insights


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Citation

Langer and Banks (2011a, September 18). Making insights count. ANA - ESOMAR. Retrieved April 25, 2025, from


https://ana.esomar.org/documents/social-insights-for-making-sensitive-connections