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Thought leadership from WIN: A French polling case study

This paper is a contribution by the WIN Network (international association gathering leading independent market research and polling firms in their respective countries), to discussions on changes in the polling industry. Drawing on...

Catalogue: Congress 2017: Visionary
Authors: Marion Dumas, Mirta Galesic, Adelaide Zulfikarpazic, Herve Tranger, Guillaume Inigo, Richard Bordenave
Company: BVA Group
November 10, 2017

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Dutch culture shock therapy

Greg Shapiro is an American, who offers 'hyuge' insights into the new management at the White House. And he is now a Dutchman, who offers his own market research about the strange ways of Dutch culture. In dealing with the Dutch, you may get a...

Catalogue: Congress 2017: Visionary
Author: Greg Shapiro
November 9, 2017

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Truth telling in today's world

It’s claimed we live in a post-truth age. Anyone with truth to convey, needs more than ever to do so in a way which resonates & engages. Medieval jesters & comedians alike have been prized for this ability: we must learn from these...

Catalogue: Congress 2017: Visionary
Authors: Stephen Carlin, Will Goodhand
November 9, 2017

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The apprentice: The real winner in the boardroom

In order to provide context for this paper, it is important to outline Jaguar Land Rover’s research objective. As a consumer-focussed organisation, Jaguar Land Rover (JLR) has always placed great importance on target customer research as a means...

Catalogue: Congress 2017: Visionary
Authors: Rhiannon Price, Daniel Tralman, James Livingston
Company: Northstar Research
November 9, 2017

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It's not market research. It's HBO

Learn from HBO how to transform your market research into fun and engaging ongoing experiences for participants - while you unlock inspiring and actionable insights.

Catalogue: Congress 2017: Visionary
Authors: Adriana Rocha, Ivan Casas, Mariana Gonzalez Cedraro, Laura Pellerano Berga, Susana Aiken
November 9, 2017

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Celebrating 80 years

Highlighting the 80th anniversary of the Consolidated ICC Code on Responsible Marketing and Advertising Communications Practice. An overview will also be provided on the history of the ICC/ESOMAR Code and reflect on the recently revised edition,...

Catalogue: Congress 2017: Visionary
Author: Raelene Martin
November 8, 2017

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An insights engine fueling the future of an airline group

Walk the talk! How Air France KLM CMI provides inspiration and support, rather than only tools and methodologies. More and more large organizations turn to customer experience as a main strategic focus, especially within service industries in general...

Catalogue: Congress 2017: Visionary
Authors: Hans Zijlstra, Janneke van der Ploeg, Martijn Helder
November 7, 2017

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ANA/AFE #SeeHer movement addresses unconscious bias in media

The Association of National Advertisers (ANA), and its subcommittee, the Alliance for Family Entertainment (AFE) launched #SEEHER, a movement to increase accurate portrayal of women and girls in media. Advertising and entertainment programming are a...

Catalogue: Congress 2017: Visionary
Authors: Gary Getto, Jim Bechtold, Joel Klein, Shelley Zalis
November 7, 2017