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Celebrating 80 years

Date of publication: November 8, 2017

Catalogue: Congress 2017: Visionary

Author: Raelene Martin

Abstract:

Highlighting the 80th anniversary of the Consolidated ICC Code on Responsible Marketing and Advertising Communications Practice. An overview will also be provided on the history of the ICC/ESOMAR Code and reflect on the recently revised edition, paving the way to a brief discussion on the current revision of the ICC Marketing Code.

Raelene Martin

Author

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https://ana.esomar.org/documents/tech-celebrating-insights