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Magazines

Marketing and research today (February 1990)

As we enter the final ten years of the twentieth century,this is an appropriate moment to look around us, todirect our gaze at issues more fundamental than techniques, or professional problems. Market researchersare often accused of being too...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
February 1, 1990
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Citation

B.V., E. (1990a, February 01). Marketing and research today (February 1990). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-february-1990-


Research papers

The emergent paradigm

In this paper those stories are called paradigms or world views, but I am saying the same thing: a fundamental shift in basic beliefs and assumptions about the nature of things and the human condition is going on. Because those beliefs and...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Peter Schwartz
June 18, 1980
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Citation

Schwartz, P. (1980a, June 18). The emergent paradigm. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-emergent-paradigm


Research papers

Market segmentation

From the commencement of this seminar the question arose as to how to define the concept segmentation . The definition of concepts seems to me to be a basic duty. Doubtless there is a time when it is unnecessary, or even harmful. Such a case is when...

Catalogue: The European Marketing Research Review 1970
Author: Jacques Durand
June 15, 1970
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Citation

Durand, J. (1970a, June 15). Market segmentation. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/market-segmentation