Resources Library by ANA

She? He? They?

Marketing, communication, sales and other aspects of brand-related actions are strongly based on a rarely challenged dichotomy: for females versus for males. Gender differences are permanently embedded in brand strategies, to the extent that this...

Catalogue: Congress 2024

Authors: Marta Bierca, Milena Morawiec

Companies: MindTheGap, WiseRabbit

September 23, 2024

Implementing automation in LATAM

PepsiCo and Zappi's global alliance is changing the dynamic of how research is framed, analyzed and applied. Automation brings significant advantages such as costs and timings, as well as the path for better more structured research.

Catalogue: Latin America 2019

Authors: Gabriel Velez, Fabio Paiva

Company: PepsiCo

April 7, 2019

Revue Française du Marketing (Juin 2017)

La RFM est la plus ancienne revue française de marketing. Elle occupe une placeéminente au sein des publications scientifiques en sciences de gestion, tant par sonaccréditation par la FNEGE et l'AERES, que par l' originalité de son...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

June 1, 2017

Cultural mixology

This presentation aims to share with the research community the way we are working in City. We believe our work liberates creative energy for different marketing purposes. Our methods are based on the principles of the very first Brazilian modern art...

Catalogue: Latin America 2015: Carnival of Insights

Author: Martin Haag

April 28, 2015

Revue Française du Marketing (Avril 2013)

Pour rendre hommage à Jacques Antoine, nous avons choisi l'article sur l'évolution passée et future duconsommateur et de la consommation de 1950 aux années 2000 (N°164), article que vous trouverez ci après.À propos de la...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

April 1, 2013

The Rosetta Stone meets Foucault

Discourse Analysis is a relatively modern field, with most of the breakthroughs and developments occurring in the latter half of the 20th century. Discourse Analysis is not a single method or a single approach to language, rather it is a family of...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research

Author: Ray Poynter

Company: Vision Critical

October 26, 2011

Revue Française du Marketing (Avril 2011)

Ces dernières années, une tendance très netteest apparue dans l'économie mondiale à se tournervers les opérations à l'échelon international. Pourcertaines compagnies, le souci de «devenir international» ou de «devenir...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

April 1, 2011

Revue Française du Marketing (Juin 2010)

Ce numéro de votre revue vous offre quatre articles qui répondent à nos voeux demixité: deux proviennent de professionnels et deux d'enseignants; troistraitent des modalités précises d'une étude de marché, le quatrième...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

June 1, 2010

Magical mystery tour

Synaesthesia may be applied to both Alzheimer's and Qualitative Research as an effective support technique, in order to trigger a spontaneous consumer language made of sensorial metaphor, based on a direct emotional experience. In order to enhance...

Catalogue: Fragrance 2009: The Trends Mistral

Author: Luigi Toiati

Company: Focus S.r.L.

June 26, 2009