Resources Library by ANA

Ceremony: Congress 2019 Best Paper Award Winner

A look at how Ogilvy is better leveraging behavioral science & cognitive segmentation techniques to create more effective marketing communication strategies, founded on a new approach to measuring personality & cognitive thinking styles.

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Finn Raben, Joaquim Bretcha, Jon Puleston, Christopher Graves

September 8, 2019

Research World (September 2019)

This issue is both a celebration and an investigation of the power, opportunities and pitfalls inherent in the huge leaps in technology affecting consumer intelligence. We look at the new horizons available to us, the types of talent that will be...

Catalogue: Research World 2019

Author: ESOMAR B.V.

September 1, 2019

Research World (March 2019)

There is a lot that is changing in our industry but the fact is that there are indeed now new technologies, interesting methodologies and ways of thinking that are changing the way in which insights professionals work and deliver their product. It...

Catalogue: Research World 2019

Author: ESOMAR B.V.

March 1, 2019

A game changer in the understanding of toy consumer

Conducting a research for the Toys Industry is a big challenge. We have conducted a 360o project (bi-weekly surveys combined with behavioral data), that focuses on the customer journey made by parents buying toys during the Christmas shopping...

Catalogue: Congress 2018

Authors: Joaquim Bretcha, María Payá, Raul Gordo, Marc Smaluhn

Company: Netquest

September 23, 2018

Low engagement?

The plummeting of response rates figures is a very well-known issue in the Market Research industry. While the possible ways to deal with this issue are plentiful, an unavoidable candidate is engagement, in particular among Millennials. We test the...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Authors: Joaquim Bretcha, Oriol J. Bosch, Ezequiel Paura

Company: Netquest

May 13, 2018

Lack of engagement? Artificial Intelligence to the rescue!

The plummeting of response rates figures is a very well-known issue in the Market Research industry. While the possible ways to deal with this issue are plentiful, an unavoidable candidate is engagement, in particular among Millennials. We test the...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Author: Joaquim Bretcha

Company: Netquest

May 13, 2018

Briefing questions

In 2012, ESOMAR published 24 Questions to Help Buyers of Social Media Research. These questions were intended to help users of social media research consider issues that might influence whether a social media listening tool was fit for the purpose of...

Catalogue: ESOMAR Codes And Guidelines

Author: ESOMAR B.V.

March 1, 2018

Global Market Research 2017

Global Market Research 2017 is the 29th annual industry study undertaken by ESOMAR, in cooperation with BDO Accountants & Advisors. The report reviews the size and performance of the market research industry and explores how the research market...

Catalogue: Global Market Research

Author: ESOMAR B.V.

October 6, 2017

Is shopping cultured?

What goes through your mind when you make a shopping decision? What do you think about? How do you decide? How does this vary when you buy different things? How do different people think? This is the question that Lightspeed and Netquest explored and...

Catalogue: Latin America 2017: #IN

Authors: Alexander Wheatley, Jon Puleston, Joaquim Bretcha

Companies: Netquest, Kantar

June 15, 2017