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Ceremony: Congress 2019 Best Paper Award Winner

Date of publication: September 8, 2019

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Finn Raben, Joaquim Bretcha, Jon Puleston, Christopher Graves

Abstract:

A look at how Ogilvy is better leveraging behavioral science & cognitive segmentation techniques to create more effective marketing communication strategies, founded on a new approach to measuring personality & cognitive thinking styles.

Finn Raben

Author

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Joaquim Bretcha

Author

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Jon Puleston

Author

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Christopher Graves

Author

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Raben, Bretcha, Puleston and Graves (2019a, September 08). Ceremony: Congress 2019 Best Paper Award Winner. ANA - ESOMAR. Retrieved April 29, 2025, from


https://ana.esomar.org/documents/best-paper-award-apac-2015