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Lack of engagement? Artificial Intelligence to the rescue!

Date of publication: May 13, 2018

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Company: Netquest

Author: Joaquim Bretcha

Abstract:

The plummeting of response rates figures is a very well-known issue in the Market Research industry. While the possible ways to deal with this issue are plentiful, an unavoidable candidate is engagement, in particular among Millennials. We test the use of two innovative technologies in the field of Artificial Intelligence in order to improve survey engagement: Google Vision API for classifying images and a speech recognition tool to convert voice input to text. The results of both studies are positive and draw a promising landscape for further research.

Joaquim Bretcha

Author

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Mihaylova and Massardo (2022a, February 01). One-Stop Solution for Actionable Consumer Research. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/one-stop-solution-for-actionable-consumer-research


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Piper and Blyth (1998a, August 01). Developing speech recognition applications for market research. ANA - ESOMAR. Retrieved June 02, 2023, from


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Citation

Bretcha, J. (2018a, May 13). Lack of engagement? Artificial Intelligence to the rescue!. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/developing-speech-recognition-applications-for-market-research-5270