Abstract:
The plummeting of response rates figures is a very well-known issue in the Market Research industry. While the possible ways to deal with this issue are plentiful, an unavoidable candidate is engagement, in particular among Millennials. We test the use of two innovative technologies in the field of Artificial Intelligence in order to improve survey engagement: Google Vision API for classifying images and a speech recognition tool to convert voice input to text. The results of both studies are positive and draw a promising landscape for further research.
Webinars
One-Stop Solution for Actionable Consumer Research
Catalogue: Webinars 2022
Authors: Stefka Mihaylova, Giacomo Massardo
Company: Entropik Tech
February 1, 2022
Videos
The world after CAWI. Are we at the threshold of a new era of research?
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Anna Martenka, Salomea Swierkowska, Tomasz Dulinicz
 
September 8, 2019
Research Papers
Developing speech recognition applications for market research
Catalogue: New Monograph Series Vol.6: Market Research And Information Technology
Authors: Heather Piper, Bill Blyth
 
August 1, 1998
