You searched for: "Kyle Findlay"

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Research papers

Gamification

'Gamification' is sweeping the online and business worlds, but how much is hype vs. reality? The promise of gamification is that the addition of game-like elements can increase participation and engagement in any process or experience, whether in the...

Catalogue: Congress 2011: Impact
Authors: Kyle Findlay, Kirsty Alberts
Company: KANTAR TNS Malaysia
September 18, 2011
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Citation

Findlay and Alberts (2011a, September 18). Gamification. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/gamification


Magazines

Research World (May/June 2011)

In this issue we look at research effectiveness and the skills needed by researchers now and in the future.

Catalogue: Research World 2011
Author: ESOMAR B.V.
June 15, 2011
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Citation

B.V., E. (2011a, June 15). Research World (May/June 2011). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-world-may-june-2011-


Research papers

Negative publicity

The paper looks at literature on how people interpret negative publicity and uses a wide ranging review of the latest psychological and cognitive research to put findings into the context of the human mind. Primary research was conducted to...

Catalogue: Online Research 2010: E-Universe
Author: Kyle Findlay
Company: KANTAR TNS Malaysia
October 19, 2010
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Citation

Findlay, K. (2010a, October 19). Negative publicity. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/negative-publicity


Magazines

Research World (October 2009)

For the traditional researcher, this issue of Research World may turn out to be the most heretical yet. Our contributors this month suggest that not only is our concept of research being challenged, but that it may also be a very good thing....

Catalogue: Research World 2009
Author: ESOMAR B.V.
October 1, 2009
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Citation

B.V., E. (2009a, October 01). Research World (October 2009). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-world-october-2009-