Resources Library by ANA

Insights from the Users & Buyers Global Study 2021

The 2021 Users and Buyers Global Study recognizes the fundamentally important role that brand-owners play in determining the shape and structure of our profession. This is the first in what we hope will become an annual monitor study. This research...

Catalogue: Webinars 2021

Authors: Kajoli Tankha, Ray Poynter, Stephen Kraus

Companies: The Future Place, Microsoft

August 26, 2021

Users & Buyers Global Insights Study 2020

The motto 'the customer is always right' is a phrase pioneered by Harry GordonSelfridge, John Wanamaker and Marshall Field in the early 1900's. These men weresuccessful retailers who learned early in their careers that the success of their...

Catalogue: ESOMAR Publications

Author: Ray Poynter

December 31, 2020

The world of the buyer/user of insights

A sneak peeks of 'The world of of the buyer/user of insights' by Ray Poynter, ESOMAR Council Member. 

Catalogue: Insights Festival 2020

Author: Ray Poynter

September 17, 2020

2020 Global Market Research report: What's new?

This event will present some of the most interesting features of the 2020 edition of ESOMAR's Global Market Research report. We will discuss the results, the changes from last year, and will explain how this legendary report keeps up with the times...

Catalogue: Insights Festival 2020

Authors: Ray Poynter, Xabier Palacio

September 16, 2020

Best of ESOMAR Belgium- A virtual event!

Early September speakers from all over the world presented their work and thinking at the 2019 ESOMAR Congress in Edinburgh. The three-day conference was bursting with speeches, panel discussions and keynotes on Transformation, the 2019 congress...

Catalogue: Webinars 2019

Authors: Steliana Ifrim, Wim Hamaekers, Katia Pallini, Ray Poynter, Ennio Armato, Matthew Roberts

Companies: One Inch Whale, InSites Consulting, FFIND DE

November 26, 2019

Deconstructing what machine learning does when processing text

Learn how to use machine learning text analytics, from scratch, for free, using open-source R.

Catalogue: Fusion 2019

Author: Ray Poynter

Company: The Future Place

November 10, 2019

Deconstructing what machine learning does when processing text

Learn how to use machine learning text analytics, from scratch, for free, using open-source R.

Catalogue: Fusion 2019

Author: Ray Poynter

Company: The Future Place

November 10, 2019

The real why and the hidden who

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}A look at how Ogilvy is better leveraging behavioral science & cognitive segmentation...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Jon Puleston, Christopher Graves

Companies: Ogilvy, Kantar

September 8, 2019

The state of global research

Join Ray as he shares some of the key findings about the state of market research around the globe from the ESOMAR Global Market Research Report. Learn what is going up, who is going down, what the key changes, and where the key opportunities are....

Catalogue: Congress 2019: The Global Data & Insights Summit

Author: Ray Poynter

September 8, 2019