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Research papers

The emergence of the pan European audience: The relevance of the PETAR data base for planning and evaluating multinational campaigns

The publication of the first PETAR survey now enables advertising agencies to analyse the comprehensive media impact of multinational TV campaigns for the first time. In this paper I would like to examine how one particular advertiser is using the...

Catalogue: Seminar 1988: Media And Media Research
Author: Bruce Roberts
June 15, 1988
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Citation

Roberts, B. (1988a, June 15). The emergence of the pan European audience: The relevance of the PETAR data base for planning and evaluating multinational campaigns. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-emergence-of-the-pan-european-audience-the-relevance-of-the-petar-data-base-for-planning-and-evaluating-multinational-campaigns


Research papers

A divorce after twenty years or why and how Denmark is leaving the Belson model

The organisation for syndicated media research in Denmark was established in 1967 and it was quite obvious that we should use the Belson model for establishing readership figures. In the Danish organisation all parts interested in the matter are...

Catalogue: Seminar 1988: Media And Media Research
Author: Sigurd Bennike
June 15, 1988
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Citation

Bennike, S. (1988a, June 15). A divorce after twenty years or why and how Denmark is leaving the Belson model. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-divorce-after-twenty-years-or-why-and-how-denmark-is-leaving-the-belson-model


Research papers

A review of the state of art

As the title indicates, this paper should throw some light on the practice of readership research and the philosophy behind, worldwide. In a way it is a direct follow-up of the paper given at ESOMAR's last media seminar in Helsinki two years ago. The...

Catalogue: Seminar 1988: Media And Media Research
Author: Rolf Speetzen
June 15, 1988
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Citation

Speetzen, R. (1988a, June 15). A review of the state of art. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-review-of-the-state-of-art


Research papers

Ecotel's peoplemeter panel

The presentation developed in this paper is based on three very concrete subjects. The two first ones, concentrate on the same matter: controls, although from very different perspectives. The Daily Control of the Sample, which was set-up upon the...

Catalogue: Seminar 1988: Media And Media Research
Author: Alicia Gonzalez Navarro
June 15, 1988
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Citation

Navarro, A. G. (1988a, June 15). Ecotel's peoplemeter panel. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/ecotel-s-peoplemeter-panel


Research papers

Poster research: From cover and frequency to effectiveness

A committee was set up in Italy in 1981 - its members being the association of companies which run outdoor advertising sites, the main association of advertising agencies and the association of advertising users - with the purpose of promoting...

Catalogue: Seminar 1988: Media And Media Research
Author: Maria Teresa Crisci
Company: DOXA
June 15, 1988
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Citation

Crisci, M. (1988a, June 15). Poster research: From cover and frequency to effectiveness. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/poster-research-from-cover-and-frequency-to-effectiveness


Research papers

The single source approach in media research

The single-source based input-output check is, of course, intended for marketing research; it makes it possible to investigate campaign findings accurately, deploy advertising vehicles to best advantage and lastly, to improve the advertising media....

Catalogue: Seminar 1988: Media And Media Research
Author: Matthias Steinmann
Company: Swiss Broadcasting Corporation
June 15, 1988
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Citation

Steinmann, M. (1988a, June 15). The single source approach in media research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-single-source-approach-in-media-research


Research papers

Testing data fusion

Data fusion is a process for combining two or more surveys to form a database that can be analysed as if it came from a single survey e.g. to enable a cross-analysis of daily newspaper readership against peak-time television viewership from two...

Catalogue: Seminar 1988: Media And Media Research
Author: James Rothman
June 15, 1988
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Citation

Rothman, J. (1988a, June 15). Testing data fusion. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/testing-data-fusion


Research papers

Print media and television in the SummoScanner

This paper describes how far SUMMO has been able to go with its attempts to cover as many medium types as possible within one single source research instrument while maintaining a high degree of between- media comparability; it also outlines the...

Catalogue: Seminar 1988: Media And Media Research
Author: Harold de Bock
Company: Burke, Inc.
June 15, 1988
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Citation

de Bock, H. (1988a, June 15). Print media and television in the SummoScanner. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/print-media-and-television-in-the-summoscanner


Research papers

Characteristics of the poster audience in Great Britain

The OSCAR system for estimating audiences of individual poster sites was developed in the UK for the outdoor advertising contractors from 1981 and launched in October 1985. From a census of all poster sites audiences were modelled in the form of...

Catalogue: Seminar 1988: Media And Media Research
Authors: Pym Cornish, Richard Windle
June 15, 1988
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Citation

Cornish and Windle (1988a, June 15). Characteristics of the poster audience in Great Britain. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/characteristics-of-the-poster-audience-in-great-britain