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Research papers

Leveraging data and adding value

This paper describes how 3M utilized an award-winning frequency marketing program, Reminder Service, to increase learning and add to customer value. Recognizing the potential value of the data being collected on consumer behavior, 3M solicited...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Paulette Goggins, Joán E. Palmquist
September 1, 2000
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Citation

Goggins and Palmquist (2000a, September 01). Leveraging data and adding value. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/leveraging-data-and-adding-value


Research papers

Mapping cultural values for global marketing and advertising

This paper presents evidence that consumer behaviour varies with cultural patterns and that this variance is stable over time and will become increasingly manifest. Consumption behaviour, decision making, media behaviour and advertising behaviour are...

Catalogue: New Monograph Series Vol.8: International Marketing Research
Author: Marieke de Mooij
September 1, 1999
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Citation

de Mooij, M. (1999a, September 01). Mapping cultural values for global marketing and advertising . ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/mapping-cultural-values-for-global-marketing-and-advertising-


Research papers

The case of Russia

This paper is based on research conducted in Russia during its transition to a more liberal economic and political system. The data cited are taken from VCIOM nationwide surveys and polls conducted in 1989-1997. Russia shares most common features of...

Catalogue: New Monograph Series Vol.8: International Marketing Research
Authors: Yuri Levada, Alexey Levinson
September 1, 1999
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Citation

Levada and Levinson (1999a, September 01). The case of Russia. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/the-case-of-russia


Research papers

Explaining why consumers behave as they do, globally, with implicit models

Implicit Theory principally addresses the marketer’s need for diagnostic problem-solving. It explains why people behave as they do, at different times in different situations on different occasions, in order to satisfy different need states....

Catalogue: New Monograph Series Vol.8: International Marketing Research
Author: Peter Sampson
September 1, 1999
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Citation

Sampson, P. (1999a, September 01). Explaining why consumers behave as they do, globally, with implicit models. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/explaining-why-consumers-behave-as-they-do-globally-with-implicit-models


Research papers

Strangers in the bank

The article presents how technical development, changing customer behaviour and lower barriers to entry into financial services markets open up opportunities for players from other industries to enter the industry traditionally dominated by banks....

Catalogue: Financial Markets In Turbulent Times 1999: Guidance From Marketing Research
Author: Christian Reber
September 1, 1999
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Citation

Reber, C. (1999a, September 01). Strangers in the bank. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/strangers-in-the-bank


Research papers

Artificial life simulations

Observations of computer simulated agents a (Artificial Life) provide insight into the decision process of consumers. This fresh approach to modeling consumer behavior enables researchers to discover innovative solutions to the facets of marketing.

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Author: Bruce Grey Tedesco
September 1, 1999
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Citation

Tedesco, B. G. (1999a, September 01). Artificial life simulations . ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/artificial-life-simulations-


Research papers

Public opinion migrants, brand migrants

This paper shows how the analytical tools used in demographic research can also be useful for voting behavior research and marketing research about mass consumption. We develop origin-destination matrices of voters and consumers and derive indicators...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Juan Jose Calvo, Alain Mizrahi
June 15, 1999
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Citation

Calvo and Mizrahi (1999a, June 15). Public opinion migrants, brand migrants. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/public-opinion-migrants-brand-migrants


Research papers

Public opinion migrants, brand migrants (Spanish)

This paper shows how the analytical tools used in demographic research can also be useful for voting behavior research and marketing research about mass consumption. We develop origin-destination matrices of voters and consumers and derive indicators...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Alain Mizrahi, Juan Jose Calvo
June 15, 1999
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Citation

Mizrahi and Calvo (1999a, June 15). Public opinion migrants, brand migrants (Spanish). ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/public-opinion-migrants-brand-migrants-spanish-


Research papers

Consumer coping behavior during hard times

This paper reviews two consumer coping studies conducted during the Asian economic crisis of the early 1990s and the present Asian economic crisis at the end of the 1990s. Drawing on the analysis detailed in this report conclusions and...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges
Author: Eduardo L. Roberto
June 15, 1998
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Citation

Roberto, E. L. (1998a, June 15). Consumer coping behavior during hard times. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/consumer-coping-behavior-during-hard-times