Consumer coping behavior during hard times

Abstract:

This paper reviews two consumer coping studies conducted during the Asian economic crisis of the early 1990s and the present Asian economic crisis at the end of the 1990s. Drawing on the analysis detailed in this report conclusions and recommendations are provided. The survey design measured two aspects of consumer coping behavior One was the consumer’s perception of income. The second coping behavior measurement concerned the housewife’s expenses for the family separating expenditure questions on recurrent consumption items from expenditures on household durables.

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