Resources Library by ANA

Twitter

The purpose of this research is to provide qualitative content analysis of motivation as a relevant category in the relationship between user and brand - in the Twitter context. One hundred Twitter profiles were downloaded, for the researcher's...

Catalogue: Latin America 2014: Accelerating Growth

Authors: María Angélica Aya Zarate, Andrea Marcela Durán Sánchez

April 4, 2014

Brand growth 2.0

This paper will shed some light on what is really driving brand growth and inspiring manufactures and retailers towards profitable business.? We identify the drivers of brand growth globally, regionally and locally.? By combing a holistic and deep...

Catalogue: CEE Research Forum 2014: East Connection

Authors: Richard Herbert, Oliver Koll, Raluca Raschip

Company: GfK

March 24, 2014

The power of the dark side

The dark side of human motivation is explored in this presentation which postulates that the most powerful drivers are primeval human passions. Brands that understand and position themselves sharply on these are able to influence and connect strongly...

Catalogue: Qualitative 2013: Brilliant Transformations

Author: Shobha Prasad

Company: Drshti Strategic Research Service pvt. Ltd.

November 20, 2013

From research management to knowledge management to learning planning

This is a joint presentation/discussion between Heineken and Market Logic Software, who provides Heineken’s CMI Knowledge Management System.The asset value of a company’s research is barely leveraged today because project results...

Catalogue: Congress 2013: Think Big

Authors: Philip De Wulf, Haiko van Lengen, Sjoerd Koornstra

September 26, 2013

Minding the product transition gap

Every time a consumer makes a product transition, there is an opportunity to either lose or win that consumer. It is crucial to understand the drivers behind consumer product transitions, as these decisions can cumulatively represent millions of...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research

Authors: Steve August, Andrew Sauer

June 23, 2013

The road to riches fuelled by brand power

The latest, hot off the press, new BrandZ ranking of the Top 10 Automotive Most Valuable Brands (2013) will be announced. This fire-starter presentation will also provide an analysis of who is up and who is down, why, and trends since 2006, with...

Catalogue: Automotive Research Forum 2013: Driving Change, Driving Business

Authors: Nick Bull, Peter Walshe

Company: KANTAR TNS Malaysia

May 24, 2013

Beyond the silo

Joining research dots in the context of brand research is a fascinating journey. It goes far beyond the borders of traditional survey-by-survey approaches: taking more and deeper insights simultaneously into account (e.g. product, service and price...

Catalogue: Automotive Research Forum 2013: Driving Change, Driving Business

Authors: Harald Schuster, Sabine Hatz

Company: GfK

May 24, 2013

Grand prix research

The global automotive industry faces converging challenges. KPMG (2012) singled out VW, BMW and Hyundai as well-placed to weather the storm. This presentation examines Hyundai in particular, for in this new mobile landscape it represents the...

Catalogue: Automotive Research Forum 2013: Driving Change, Driving Business

Authors: Richard Brookes, Patricio Pagani

Company: Infotools

May 24, 2013

Superpromoter research

Superpromoter research studies the flow of enthusiasm. It asks: who are the company's most enthusiastic customers, how do they spread their enthusiasm (recommending, talking, copying, social media) and how do they influence their peers? These...

Catalogue: Asia Pacific 2013: Asia On The Move

Authors: Arne van de Wijdeven, Rijn Vogelaar

April 7, 2013