Abstract:
This is a joint presentation/discussion between Heineken and Market Logic Software, who provides Heinekenâs CMI Knowledge Management System. The asset value of a companyâs research is barely leveraged today because project results areâif stored properlyâtreated as single studies that isolate knowledge. Marketing intelligence officers are still spending too much of their time sourcing primary research material, consolidating knowledge âby handâ and hardly get to the task of designing, aligning and implementing learning plans for the company. This presentation/discussion will demonstrate how, by systemising these different elements of the research process, a future of BIGGER, BROADER and BETTER learning planning is possible for all companies. The subsequent discussion in the knowledge café will allow participants to apply these new insights into learning planning for their own businesses.
Research Papers
An insights engine fueling the future of an airline group
Catalogue: Congress 2017: Visionary
Authors: Hans Zijlstra, Janneke van der Ploeg, Martijn Helder
 
August 25, 2017
Research Papers
From the dusted drawer to the top of the pile
Catalogue: Congress 2017: Visionary
Authors: Jasper Melchers, Julia Gornandt, Iris van Loon, Joey Ophof
Company: SKIM
September 5, 2017
Research Papers
The thermometer
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Agustina Suner, Daniela Gail
Company: Unilever
March 13, 2018
