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Research papers

The use of a consumer panel for psychological market research

Based upon our good experiences with the use of a panel, we wondered whether it would be possible to use this same panel systematically for psychological research. From Mr. Koponen's literature we understood that he has achieved quite a lot in this...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Marijn Veraart
June 15, 1962
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Citation

Veraart, M. (1962a, June 15). The use of a consumer panel for psychological market research. ANA - ESOMAR. Retrieved February 06, 2023, from


https://ana.esomar.org/documents/the-use-of-a-consumer-panel-for-psychological-market-research


Research papers

The psychological index of the costs of living

For some years - and in many countries - an attempt has been made to become acquainted with the financial aspirations of individuals and to measure their psychological needs. In order to do this, the same question is regularly asked of samples of the...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Claude Goguel
June 15, 1963
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Citation

Goguel, C. (1963a, June 15). The psychological index of the costs of living. ANA - ESOMAR. Retrieved February 06, 2023, from


https://ana.esomar.org/documents/the-psychological-index-of-the-costs-of-living


Research papers

The motivation and fears of flight

I am going to report to you on some of the central results of a multi-country psychological study on flight motivation and behaviour. Since it turned out that the phenomenon of fear plays one of the most important and, if I may say, also the most...

Catalogue: Seminar 1967: Travel and Tourism
Author: Ferenc Schuch
June 15, 1967
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Citation

Schuch, F. (1967a, June 15). The motivation and fears of flight. ANA - ESOMAR. Retrieved February 06, 2023, from


https://ana.esomar.org/documents/the-motivation-and-fears-of-flight


Research papers

The development and present state of market psychology and psychological research of market research in the CSSR

This contribution presents a fundamental survey of the development of market psychology and psychological research of market in the CSSR on the basis of theoretical and research work done in this field during the last two decades. The development has...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Jitka Vysekalovà
August 1, 1975
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Citation

Vysekalovà, J. (1975a, August 01). The development and present state of market psychology and psychological research of market research in the CSSR. ANA - ESOMAR. Retrieved February 06, 2023, from


https://ana.esomar.org/documents/the-development-and-present-state-of-market-psychology-and-psychological-research-of-market-research-in-the-cssr


Research papers

An essay in the social representations and feelings of the Paris area youth in connection with the "May revolution"

This research, worked out by a group of social psychologists and graduating students in sociology, was intended to analyse the "Movement of May” as experienced and lived by the youth from the Paris area. It is grounded on 25 interviews, carried...

Catalogue: ESOMAR/WAPOR Congress 1969
Authors: Raymond Fichelet, Monique Fichelet, Nicole May, Francoise Picq, Alain Duclent, Maurice Jourdan-Laforte
June 15, 1969
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Citation

Fichelet et al. (1969a, June 15). An essay in the social representations and feelings of the Paris area youth in connection with the "May revolution". ANA - ESOMAR. Retrieved February 06, 2023, from


https://ana.esomar.org/documents/an-essay-in-the-social-representations-and-feelings-of-the-paris-area-youth-in-connection-with-the-may-revolution-


Research papers

Trends in psychological market research

The historical perspective in the realm of psychological market research is more restricted than that of "ordinary" market research. It is true that the hesitant beginnings of psychological research occurred around the thirties, but there was...

Catalogue: The European Marketing Research Review 1969
Author: Peter H. van Westendorp
August 1, 1969
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Citation

van Westendorp, P. H. (1969a, August 01). Trends in psychological market research. ANA - ESOMAR. Retrieved February 06, 2023, from


https://ana.esomar.org/documents/trends-in-psychological-market-research


Research papers

Attitude research and international advertising themes

I shall begin by examining the psychological problems which have to be faced by those considering world advertising themes, and review the research that has been done on cultural differences in personality and motivation. This review of academic...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: John A. Downing
June 15, 1959
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Citation

Downing, J. A. (1959a, June 15). Attitude research and international advertising themes. ANA - ESOMAR. Retrieved February 06, 2023, from


https://ana.esomar.org/documents/attitude-research-and-international-advertising-themes


Research papers

Research in industrial marketing reinforcement and conversion

Social psychology can teach us a good deal about the ways people behave and how they choose between possible alternative courses of action. Much of the work is difficult to find and difficult to follow. By its very nature it is rarely discussed in...

Catalogue: Seminar 1969: Research In Industrial Marketing
Authors: John B. O'Mulloy, Olle Steiner
March 5, 1969
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Citation

O'Mulloy and Steiner (1969a, March 05). Research in industrial marketing reinforcement and conversion. ANA - ESOMAR. Retrieved February 06, 2023, from


https://ana.esomar.org/documents/research-in-industrial-marketing-reinforcement-and-conversion


Research papers

The use of a consumer panel for psychological market research (French)

Based upon our good experiences with the use of a panel, we wondered whether it would be possible to use this same panel systematically for psychological research. From Mr. Koponen's literature we understood that he has achieved quite a lot in this...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Marijn Veraart
June 15, 1962
×

Citation

Veraart, M. (1962a, June 15). The use of a consumer panel for psychological market research (French). ANA - ESOMAR. Retrieved February 06, 2023, from


https://ana.esomar.org/documents/the-use-of-a-consumer-panel-for-psychological-market-research-french-