The development and present state of market psychology and psychological research of market research in the CSSR

Date of publication: August 1, 1975

Abstract:

This contribution presents a fundamental survey of the development of market psychology and psychological research of market in the CSSR on the basis of theoretical and research work done in this field during the last two decades. The development has been divided into three periods each of which has been characterised by a certain approach and direction toward the solution of theoretical problems, as well as by the orientation of concrete research work.

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