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Research papers

Bringing magazine measurement into the 21st century

When an advertiser looks at an 'X' on a certain day in the media flighting plan it would be a reasonable expectancy that this would be the point in time that the selected vehicle delivered its audience. Certainly this is the case for TV, radio and...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Danielle Siegers, Patrick Hermie, Peter Masson
Company: Bucknull & Masson
June 1, 2008
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Citation

Siegers, Hermie and Masson (2008a, June 01). Bringing magazine measurement into the 21st century. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/bringing-magazine-measurement-into-the-21st-century


Research papers

Building cross-media norms

The presentation will report on the results of a multivariate analysis of approximately 50 cross media advertising effectiveness studies, representing about 74,000 respondents. The results provide insights into how different media work at returning...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Robert Cardarelli, William Havlena, Alexandre Kalluf
Company: KANTAR TNS Malaysia
June 1, 2008
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Citation

Cardarelli, Havlena and Kalluf (2008a, June 01). Building cross-media norms. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/building-cross-media-norms


Research papers

A day in the life...

Engagement is not just something that distinguishes one media vehicle from another. It is not just that one magazine offers more engaged readers than another.This research indicates that consumers have experiences with ads in the same way that they...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Britta C. Ware, Bobby Calder, Edward Malthouse, Judy Bahary
June 1, 2008
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Citation

Ware, Calder, Malthouse and Bahary (2008a, June 01). A day in the life.... ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-day-in-the-life-


Research papers

Measuring the immeasurable

The effectiveness of advertising is diminishing. A fragmenting audience, increasing advertising overload and the consumer's growing possibilities of avoiding commercials threaten the relevance of 'above the line' advertising. 'Traditional' measures...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Nicole Scheibenreif, Andy Santegoeds, John H. Faasse
June 1, 2008
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Citation

Scheibenreif, Santegoeds and Faasse (2008a, June 01). Measuring the immeasurable. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/measuring-the-immeasurable


Research papers

Should we forget advertising awareness?

Advertising awareness, the most used ad efficiency metric, is increasingly questioned by advertisers. Indeed, this measure is based on old economic theories of the consumer behaviour. In the 90s, academic researches, in particular those based on...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Valerie Morrisson, Pierre Gomy
Company: KANTAR TNS Malaysia
June 1, 2008
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Citation

Morrisson and Gomy (2008a, June 01). Should we forget advertising awareness?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/should-we-forget-advertising-awareness-


Research papers

Measuring responsiveness from a 360° angle

Imagine being able to target advertising to consumers who are responsive to advertising. Imagine being able to exclude from the media plan those consumers who are not responsive to advertising, because they may be more price sensitive, or sensitive...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Author: Joan Fitzgerald
Company: Nielsen
June 1, 2008
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Citation

Fitzgerald, J. (2008a, June 01). Measuring responsiveness from a 360° angle. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/measuring-responsiveness-from-a-360-angle


Research papers

A great partnership

This paper presents an internationally validated study proving that the right brand and the right media venue produce increased sales and that it can be measured, before media is bought. This innovative approach examines two Latin American brands and...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Robert Passikoff, Noel Gladstone
Companies: Viacom International Media Networks, Brand Keys, Inc.
June 1, 2008
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Citation

Passikoff and Gladstone (2008a, June 01). A great partnership. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-great-partnership


Research papers

Turning point of sale into an image and sales accelerator

In the car industry and when it comes to generalist brands (vs. niche/high end), we know that image is built through communication and particularly TV advertising. In many countries, the leading brand is actually the leading TV media spender. The...

Catalogue: Automotive 2008
Authors: Hubert Boulos, Renaud Degon, Eric Lemerle
March 3, 2008
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Citation

Boulos, Degon and Lemerle (2008a, March 03). Turning point of sale into an image and sales accelerator. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/turning-point-of-sale-into-an-image-and-sales-accelerator


Research papers

Semiotics of art

There are two sides to art appreciation which nowadays involves an increasingly broad section of the population. There is the post-war model of art appreciation as a means of educating the 'masses', with enjoyment of the arts extending from a select...

Catalogue: Qualitative 2007
Author: Luigi Toiati
Company: Focus S.r.L.
November 12, 2007
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Citation

Toiati, L. (2007a, November 12). Semiotics of art. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/semiotics-of-art