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Videos

Uncovering the unspoken word

In today's fast-paced digital world time is precious, speed is of the essence and attention spans are short - yet expectations of market research have never been greater. This is why we have to adjust, challenge existing norms and come up with...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Robin de Rooij, Paul Janssen
Company: SKIM
December 4, 2017
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Citation

de Rooij and Janssen (2017a, December 04). Uncovering the unspoken word. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/uncovering-the-unspoken-word


Research papers

Mobilizing your branded panel

Multi-modal surveys with a smartphone option are quickly becoming a necessity for proprietary consumer-facing panels. Mobile presents the opportunity to reach and engage more and better panelists, and the web underpinnings of smartphones allow the...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Authors: Jeff Vidler, Michelle Darcy, Denise Brien
June 23, 2013
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Citation

Vidler, Darcy and Brien (2013a, June 23). Mobilizing your branded panel. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/mobilizing-your-branded-panel


Research papers

Local shopping discovery in the age of mobile

Shopping Discovery at the local level - local businesses learn from their customers and other businesses around them to grow their business in the age of mobile. In a segmentation study conducted among consumers and small business across eight...

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Albrecht Kúfner, Greta Baisch
November 14, 2017
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Citation

Kúfner and Baisch (2017a, November 14). Local shopping discovery in the age of mobile. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/local-shopping-discovery-in-the-age-of-mobile


Magazines

Research World (October 2011)

In this issue we look at how the digital and mobile revolution is impacting consumer insights.

Catalogue: Research World 2011
Author: ESOMAR B.V.
October 15, 2011
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Citation

B.V., E. (2011a, October 15). Research World (October 2011). ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/research-world-october-2011-


Research papers

Measurement of the mobile internet audience

The mobile phone has become an indispensable tool during the course of our daily activities. Development of 3G networks combined with that of smartphones has accelerated the use of the mobile internet. This media's success in meeting the need for...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Author: Laurent Battais
Company: Mediametrie
October 21, 2010
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Citation

Battais, L. (2010a, October 21). Measurement of the mobile internet audience. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/measurement-of-the-mobile-internet-audience


Magazines

Research World (May-June 2013)

The mobile revolution continues apace and this has huge implications for the way we think about and design surveys. Are we ready to take up the challenge?

Catalogue: Research World 2013
Author: ESOMAR B.V.
June 15, 2013
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Citation

B.V., E. (2013a, June 15). Research World (May-June 2013). ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/research-world-may-june-2013-


Research papers

Uncovering the unspoken word

In today's fast-paced digital world time is precious, speed is of the essence and attention spans are short - yet expectations of market research have never been greater. This is why we have to adjust, challenge existing norms and come up with...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Paul Janssen, Robin de Rooij, Marina Georgieva
Company: SKIM
May 9, 2017
×

Citation

Janssen, de Rooij and Georgieva (2017a, May 09). Uncovering the unspoken word. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/uncovering-the-unspoken-word-8993