Abstract:

Shopping Discovery at the local level - local businesses learn from their customers and other businesses around them to grow their business in the age of mobile. In a segmentation study conducted among consumers and small business across eight countries, Facebook and their research partners FactWorks looked into local shopping habits and the need for a mobile friendly digital presence, integrating survey data together with Facebook internal data to maximise insights. Results were used to create two standalone segmentations for consumers and local business and typing tool offers opportunities to scale the research into other market. The goal is to deliver a fundamental understanding how local business and consumers interact with each other and how local shopping has changed and is evolving trough digital channels and mobile.