Resources Library by ANA

The European market for electrotechnical goods

After opening of the borders of the Western European Community in 1993 still many differences remain. Where many companies look at Europe as a whole, business -especially retail business- stays a local operation. How can the several retail and...

Catalogue: Seminar 1993: Maximising Retail Sales In Recession

Authors: Leon Beusenberg, Hans Bouman

Company: GfK

June 15, 1993

CS research as a basis for CS strategy

This paper describes the experiences of a local distributor for the firm Mitsubishi when adopting a CS strategy in the fiercely competitive market of the Canary Islands where all the Japanese makes of vehicles have for some time been openly vying...

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?

Authors: Fernando Saenz-Marrero, Gert Jung

June 15, 1993

Taking the english apple to Spain

This paper discusses the background to the Adams launch into Spain. The approach to the research and methodology are covered in some detail. The foundation for the research programme was provided by an appraisal of the Spanish retail scene conducted...

Catalogue: Seminar 1993: Maximising Retail Sales In Recession

Authors: Bill Allen, Maureen Johnson

June 15, 1993

Using research to develop Woolworths greatest asset

In recent years Britain has experienced a lengthy period of recession and depressed consumer demand. The successful retail organisations have sought further efficiencies in their distribution, operations, stock-holding policies and marketing to...

Catalogue: Seminar 1993: Maximising Retail Sales In Recession

Authors: Michael Hague-Moss, Howard Warren

June 15, 1993

Retailing

Five priorities for action for retail marketing correspond to the five factors of revival mentioned in the beginning of this talk: 1) Detect profit losses due to bad monitoring of sales. 2) Establish conformity between better communication and an...

Catalogue: Seminar 1993: Maximising Retail Sales In Recession

Author: Christophe Chain

Company: Nielsen

June 15, 1993

In search for the most ideal site location for a shop

Cees Moorman and Maijan Smit both work at Ahold Vastgoed BV as Head Market Research and Head Customer Radius Research. Because of the close cooperation between Customer Radius Research and Site Location Research a Market Research Department is formed...

Catalogue: Seminar 1993: Maximising Retail Sales In Recession

Authors: Kees Moorman, Marjan Smit

June 15, 1993

The clash between politics and the market

This paper examines the current Sunday trading laws in England and Wales and the conflict which has arisen between the restrictions imposed by that legislation and the demands of the market. Using extensive evidence from public opinion surveys,...

Catalogue: Seminar 1993: Maximising Retail Sales In Recession

Authors: Andrew Currie, Rachel Turner

Company: Ipsos MRBI

June 15, 1993

Understanding the effects of recession on retail location strategy

This paper has been prepared from both personal and corporate experience in the application of research and analysis techniques to increase the effectiveness of retail operations. This has allowed retailers to match their services to their customers...

Catalogue: Seminar 1993: Maximising Retail Sales In Recession

Author: Mark Mulcahey

June 15, 1993

Data for dialogue

The following, linked, papers argue that representative consumer panels, reflecting actual purchasing behaviour, have a unique role to play in the provision of relevant, actionable information to both the retailers and the manufacturers who wish to...

Catalogue: Seminar 1993: Maximising Retail Sales In Recession

Authors: Richard Piper, Allan Breese

Company: KANTAR TNS Malaysia

June 15, 1993