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Research papers

The future development of the Balearic isalnds

The market research conducted to provide a comprehensive assessment of the future needs of the holiday industry, with particular reference to the development of the Balearic Islands, took the form of a five stage study. In summary it involved a...

Catalogue: Seminar 1988: Travel And Tourism Research
Author: Malcom R. Mather
May 4, 1988
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Citation

Mather , M. R. (1988a, May 04). The future development of the Balearic isalnds. ANA - ESOMAR. Retrieved March 27, 2023, from


https://ana.esomar.org/documents/the-future-development-of-the-balearic-isalnds


Research papers

Retail audit techniques applied to travel research

The difficulties of framing precise questions and of accurately interpreting the answer - in fact the difficulties of communication - are basic hurdles for the market researchers - even when we talk among ourselves. These difficulties are compounded...

Catalogue: Seminar 1967: Travel and Tourism
Author: W. David
June 1, 1967
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Citation

David, W. (1967a, June 01). Retail audit techniques applied to travel research . ANA - ESOMAR. Retrieved March 27, 2023, from


https://ana.esomar.org/documents/retail-audit-techniques-applied-to-travel-research-


Research papers

Tourist market research from viewpoint of an (official) national tourist organisation

Compared to consumer and production goods industries, market research (meaning thereby above all field research) has been rather scarce in tourism. These last years, an increasing activity could be observed in this field. Yet, initiative has been...

Catalogue: Seminar 1967: Travel and Tourism
Authors: Paul Risch, Jost Krippendorf, Jacques Antoine, Robert Irvine
June 15, 1967
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Citation

Risch, Krippendorf, Antoine and Irvine (1967a, June 15). Tourist market research from viewpoint of an (official) national tourist organisation . ANA - ESOMAR. Retrieved March 27, 2023, from


https://ana.esomar.org/documents/tourist-market-research-from-viewpoint-of-an-official-national-tourist-organisation-


Research papers

Segmentation of the pleasure travel market to Europe

On the basis of this pilot study, we can definitely say that attitude segmentation exist in this market. We can indeed locate and delineate segments of travellers who share a particular orientation towards travel and who differ from other segments in...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Edward Berrol
Company: Ogilvy
September 1, 1974
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Citation

Berrol, E. (1974a, September 01). Segmentation of the pleasure travel market to Europe. ANA - ESOMAR. Retrieved March 27, 2023, from


https://ana.esomar.org/documents/segmentation-of-the-pleasure-travel-market-to-europe


Research papers

Is attitude segmentation in the holiday market a reliable predictor of future behaviour?

This paper sets out firstly to describe the historic development of market segmentation in tourism research, through a review of ESOMAR and other published sources. We then reconsider the fundamental methods and objectives of market segmentation and...

Catalogue: Seminar 1977: Travel And Tourism
Authors: Dawn Mitchell, Len J. Marchant
June 15, 1977
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Citation

Mitchell and Marchant (1977a, June 15). Is attitude segmentation in the holiday market a reliable predictor of future behaviour?. ANA - ESOMAR. Retrieved March 27, 2023, from


https://ana.esomar.org/documents/is-attitude-segmentation-in-the-holiday-market-a-reliable-predictor-of-future-behaviour-