Abstract:

The purpose in presenting this paper is to show how a pioneer method of sampling was carried out, how it was validated and the implications of this validation on tourism studies. Before going into the details of the method it might be of help if some of the background to this particular study was sketched out. The tourist resort concerned was Guernsey and at this juncture it would be appropriate to extend grateful acknowledgements to The States of Guernsey Tourist Committee and to The British Tourist Authority for their permission to give this paper and thanks for their help in preparing it.