You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Companies containing GfK.
ANA has found 42 results for you, in 778 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Saving energy with lighting systems

This report gives a short description of a two-step survey executed in July 1981 and January 1982 with two target groups - firms and population. Two statement-batteries - nearly the same for the two target- groups - one for the attitude to the...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Werner Till
Company: GfK
June 15, 1982

Research papers

Aditorial dreams experience made with testing of programs and "aditorials"

Under the theme "Tools for effectiveness" this presentation is going to demonstrate in which way new forms of programming and aditorials can be rated in a quantitative as well as qualitative way. The so called "aditorials" are TV-programs with an...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions
Author: Karl Georg Musiol
Company: GfK
June 15, 1987

Research papers

Integration of methods for the effect-analysis of the television-series 'where do I belong' with children in the age-group of 10-14 years

The paper shows a research-program for evaluating a television-series of 13 editions for children between 10 -14 years about the way of living in a development country.

Catalogue: Seminar 1978: Researching Children
Authors: Arnoud J.M. Braat, Cees J. Klop
Company: GfK
October 1, 1978

Research papers

Inmarkt (German)

In 1978 GfK-Nuernberg began to develop a Marketing Information System, in order to be able to analyse market research data from own audits more quickly and more extensively than is possible with conventional evaluation methods. The technical solution...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Klaus Mueller
Company: GfK
June 15, 1983

Research papers

Can research agencies meet the requirements of their clients with regard to "Europe 1992"?

During the last year, the "Common Market of Europe 1992" had been the topic which has concerned politicians, managers and many other circles. For those who were meant to be very much interested in this subject, numerous talks, seminars and similar...

Catalogue: ESOMAR Congress 1989
Author: Rudolf Leibiger
Company: GfK
September 1, 1989

Research papers

Qualitative market segmentation with panels

In saturated markets the need of segmentation is increasing. By the method of cluster analysis all members of a panel are separated in relevant segments for this product category. The efficiency and validity of the segmentation is proved by comparing...

Catalogue: Seminar 1982: The Effective Use Of Panels
Authors: Joachim G. Baum, W. Twargawa
Company: GfK
June 15, 1982

Research papers

The general image of industry

This report shows the image position of industry in the Austrian population by quantitative research representative for people up from 14 years. Research program covers spontaneous associations to the stimulus "industry", advantages and disadvantages...

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing
Author: Werner Till
Company: GfK
June 15, 1986

Research papers

Is marketing research going another way?

Marketing research is developing rapidly. This paper attempts to give the up-to-date situation on recent developments both as regards new technologies and methods. The field of retailing, neglected by marketing research for a long time, is now...

Catalogue: ESOMAR Congress 1988
Author: Gerard Hermet
Company: GfK
September 1, 1988

Research papers

Panel research in the social, political and cultural sector

In this paper we signalise a growing need for research data in the governmental sphere, non profit institutions and for application in publicity. The nature of the research questions often compels to think of research designs other than the...

Catalogue: Seminar 1978: Social Research in the Public Sector
Authors: Arnoud J.M. Braat, Ton Broeders
Company: GfK
December 1, 1978