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Research papers

Sporting activities

This paper shows a brief analysis of the present-day situation in Austria with regard to skiing - a sporting activity which is of great importance in that country. The paper focuses on the local market situation, in this case the population of...

Catalogue: Seminar 1982: Classifying Consumers
Author: Werner Till
Company: GfK
June 15, 1982
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Citation

Till, W. (1982a, June 15). Sporting activities . ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/sporting-activities-


Research papers

Saving energy with lighting systems

This report gives a short description of a two-step survey executed in July 1981 and January 1982 with two target groups - firms and population. Two statement-batteries - nearly the same for the two target- groups - one for the attitude to the...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Werner Till
Company: GfK
June 15, 1982
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Citation

Till, W. (1982a, June 15). Saving energy with lighting systems. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/saving-energy-with-lighting-systems


Research papers

Qualitative market segmentation with panels

In saturated markets the need of segmentation is increasing. By the method of cluster analysis all members of a panel are separated in relevant segments for this product category. The efficiency and validity of the segmentation is proved by comparing...

Catalogue: Seminar 1982: The Effective Use Of Panels
Authors: Joachim G. Baum, W. Twargawa
Company: GfK
June 15, 1982
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Citation

Baum and Twargawa (1982a, June 15). Qualitative market segmentation with panels. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/qualitative-market-segmentation-with-panels


Research papers

Consumer behaviour of young people

During the last years the interest in young people's consumer behaviour has greatly increased. Young people as almost emancipated partners in the process of purchase decision are supposed to be educated in order to become consumers like adults. They...

Catalogue: Seminar 1980: Children And Young People
Author: Liselotte Fessel
Company: GfK
June 15, 1980
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Citation

Fessel, L. (1980a, June 15). Consumer behaviour of young people. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/consumer-behaviour-of-young-people


Research papers

Consumer panel with children and young people

The importance of children and young people as autonomous consumers has increased rapidly during the recent decade. In some markets they are responsible for most of total turnover and in others they are in an important segment now. To avoid lack of...

Catalogue: Seminar 1980: Children And Young People
Author: Joachim G. Baum
Company: GfK
June 15, 1980
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Citation

Baum, J. G. (1980a, June 15). Consumer panel with children and young people. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/consumer-panel-with-children-and-young-people


Research papers

The Austrian nuclear power referendum and its influence on the Austrian general elections in May 1979

The outcome of the Austrian national referendum against the operation of the nuclear power plant in Zwentendorf did not only turn out as a surprise for the Austrian political scene but has also been referred to, as a remarkable event on the...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Authors: Ernst Gehmacher, Fritz Plasser
Company: GfK
June 15, 1980
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Citation

Gehmacher and Plasser (1980a, June 15). The Austrian nuclear power referendum and its influence on the Austrian general elections in May 1979. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/the-austrian-nuclear-power-referendum-and-its-influence-on-the-austrian-general-elections-in-may-1979


Research papers

Panel research in the social, political and cultural sector

In this paper we signalise a growing need for research data in the governmental sphere, non profit institutions and for application in publicity. The nature of the research questions often compels to think of research designs other than the...

Catalogue: Seminar 1978: Social Research in the Public Sector
Authors: Arnoud J.M. Braat, Ton Broeders
Company: GfK
December 1, 1978
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Citation

Braat and Broeders (1978a, December 01). Panel research in the social, political and cultural sector. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/panel-research-in-the-social-political-and-cultural-sector


Research papers

Children and television

The following paper represents part of a large research project commissioned by the Austrian Federal Ministry of Education and Arts, Vienna. The primary purpose of the study consisted in gaining empirical data for practical application in the...

Catalogue: Seminar 1978: Researching Children
Author: Gunda Plasser
Company: GfK
October 1, 1978
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Citation

Plasser, G. (1978a, October 01). Children and television. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/children-and-television


Research papers

Integration of methods for the effect-analysis of the television-series 'where do I belong' with children in the age-group of 10-14 years

The paper shows a research-program for evaluating a television-series of 13 editions for children between 10 -14 years about the way of living in a development country.

Catalogue: Seminar 1978: Researching Children
Authors: Arnoud J.M. Braat, Cees J. Klop
Company: GfK
October 1, 1978
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Citation

Braat and Klop (1978a, October 01). Integration of methods for the effect-analysis of the television-series 'where do I belong' with children in the age-group of 10-14 years. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/integration-of-methods-for-the-effect-analysis-of-the-television-series-where-do-i-belong-with-children-in-the-age-group-of-10-14-years