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Research papers

Improving cluster techniques

A lot has been said and published on the topic of segmentation, typology or cluster analysis. One possible reason for this activity is that the approach is very plausible and even simple at the first glance. On the one hand the concept of "type" is...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: D. E. Freitag
Company: GfK
September 1, 1974
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Citation

Freitag, D. E. (1974a, September 01). Improving cluster techniques. ANA - ESOMAR. Retrieved July 03, 2025, from


https://ana.esomar.org/documents/improving-cluster-techniques


Research papers

Consumer attitudes toward marketing activities

The study presented here is an inventory of how the consumer experiences and evaluates modern marketing. Material presently available regarding this question consists mainly of theoretical treatises, hypothesis and, above all, opinion. Consumer...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Andreas Winkler
Company: GfK
September 1, 1974
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Citation

Winkler, A. (1974a, September 01). Consumer attitudes toward marketing activities. ANA - ESOMAR. Retrieved July 03, 2025, from


https://ana.esomar.org/documents/consumer-attitudes-toward-marketing-activities


Research papers

The behaviour of the participants in a household

It has been stated that up to now the basis for panel investigations has been the decision for the purchase of a product. It was attempted to explain these decisions either by the price situation, the competitive situation or the socio-demographic...

Catalogue: Seminar 1972: Panels
Author: D. Reidel
Company: GfK
June 15, 1972
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Citation

Reidel, D. (1972a, June 15). The behaviour of the participants in a household. ANA - ESOMAR. Retrieved July 03, 2025, from


https://ana.esomar.org/documents/the-behaviour-of-the-participants-in-a-household


Research papers

The practical application of market segmentation

The aim of this contribution is the evaluation of clustering techniques from the viewpoint of practical marketing application. Clustering techniques (segmentation methods, grouping methods) are procedures that search for and detect natural groupings...

Catalogue: Seminar 1972: Segmentation And Typology
Authors: Andreas Winkler, D. E. Freitag
Company: GfK
June 15, 1972
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Citation

Winkler and Freitag (1972a, June 15). The practical application of market segmentation. ANA - ESOMAR. Retrieved July 03, 2025, from


https://ana.esomar.org/documents/the-practical-application-of-market-segmentation


Research papers

Location research for shopping centers (German)

The main problems of location research are: optimum supply of the population with goods and services, preservation and securing of the functional operating of existing centres and creation of new centres in accordance with changes in consumer...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: F. W. Fickel
Company: GfK
August 1, 1967
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Citation

Fickel, F. W. (1967a, August 01). Location research for shopping centers (German). ANA - ESOMAR. Retrieved July 03, 2025, from


https://ana.esomar.org/documents/location-research-for-shopping-centers-german-


Research papers

Location research for shopping centers

The main problems of location research are: optimum supply of the population with goods and services, preservation and securing of the functional operating of existing centres and creation of new centres in accordance with changes in consumer...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: F. W. Fickel
Company: GfK
August 1, 1967
×

Citation

Fickel, F. W. (1967a, August 01). Location research for shopping centers. ANA - ESOMAR. Retrieved July 03, 2025, from


https://ana.esomar.org/documents/location-research-for-shopping-centers