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Research papers

Audience measurement and communication effectiveness

Every day, managers of T.V, channels, in France like in most other western Countries, receive in their office tables and graphs showing the day before audience of T.V. broadcasts. They discover the number of viewers at each time segment throughout...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Michel Brulé
Company: BVA Group
June 15, 1992
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Citation

Brulé, M. (1992a, June 15). Audience measurement and communication effectiveness. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/audience-measurement-and-communication-effectiveness


Research papers

What advertisers expect from TV audience research and what they actually get

There still appears to be a lack of feedback from the users of TV audience data to the providers of such data. This talk should help to further reduce that gap, in line with efforts of the WFA with EBU. There have been major changes in the needs over...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Author: Thomas Neumann
Company: Procter & Gamble
June 15, 1991
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Citation

Neumann, T. (1991a, June 15). What advertisers expect from TV audience research and what they actually get. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/what-advertisers-expect-from-tv-audience-research-and-what-they-actually-get-3790


Research papers

The reliability of television audience ratings

Television audience ratings are extremely important for the evaluation of television programmes, stations and commercials. It is argued that, as a result of various sample and other characteristics of the Dutch people meter panel, daily ratings of...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Arie K. den Boon
May 1, 1994
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Citation

den Boon, A. K. (1994a, May 01). The reliability of television audience ratings. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/the-reliability-of-television-audience-ratings