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Audience composition meters with personal push buttons

Date of publication: June 15, 1982

Catalogue: Seminar 1982: Improving Media Research

Authors: John Bermingham, Klaus Liepelt

Abstract:

Tele-Metric Research Bureau Limited was founded specifically to tender for the continuous Television audience measurement contract in the United Kingdom. The two partners in the new company were the British Market Research Bureau Limited - which has wide experience of media research - and Telemetric S.A., a Swiss electronics company which developed and supplied the new audience composition meters (telemetron) used to monitor television audiences in the Federal Republic of Germany. The measurement of television audiences in the UK has relied since the late 1950's on various forms of set meters to monitor to which channel the TV set was turned and self-completion diaries to report, quarter hour by quarter hour, which members of the panel households were viewing television.

John Bermingham

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Klaus Liepelt

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Bermingham and Liepelt (1982a, June 15). Audience composition meters with personal push buttons. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/a-presentation-of-the-tv-radio-and-print-applications-of-the-first-intermedia-personal-meter