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Research papers

Proper use of qualitative and quantitative data in marketing research in the new technology age

The personalization of consumption is advancing because of the increase in single person households, which is due to the heightening maturation of consumption mind and individualistic orientation since the middle of the eighties. It has become...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Author: Terue Ohashi
June 15, 1992
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Citation

Ohashi, T. (1992a, June 15). Proper use of qualitative and quantitative data in marketing research in the new technology age. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/proper-use-of-qualitative-and-quantitative-data-in-marketing-research-in-the-new-technology-age


Research papers

Media 2000 plus

American society is engaged in a radical transformation from an era of mass media delivered by air to an era of class media delivered by wire. Mass media are associated with passive audiences, mass production, and mass consumption. Class media are...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Bruce Goerlich
June 15, 1992
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Citation

Goerlich, B. (1992a, June 15). Media 2000 plus. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/media-2000-plus


Research papers

Marketing in East Germany

The East German population is characterised by five main patterns : 1. Unique situation in Europe : A German-latin cocktail 2. A modem social society in transition towards a consumer society 3. Heritage of socialism : social commitment 4. Socialist...

Catalogue: Conference 1991: International Marketing Research
Author: Christine Woesler de Panafieu
June 15, 1991
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Citation

de Panafieu, C. W. (1991a, June 15). Marketing in East Germany. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/marketing-in-east-germany


Research papers

Marketing services in the new Europe

The whole European movement is supply- driven. It is driven by the suppliers of goods and services and it is driven by the suppliers of political and economic policies. Behind it all, of course, is the underlying assumption that all this will end up...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Martin Sorrell
June 15, 1991
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Citation

Sorrell, M. (1991a, June 15). Marketing services in the new Europe. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/marketing-services-in-the-new-europe


Research papers

A new job for marketing people

This paper presents an approach to this end, in several steps: - to define the object and the relevant scope for a convenient strategic analysis; - to describe the object with its environment trough relevant factors and variables; - to proceed to...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Jacques Antoine
June 15, 1991
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Citation

Antoine, J. (1991a, June 15). A new job for marketing people. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/a-new-job-for-marketing-people


Research papers

A new job for marketing people (French)

This paper presents an approach to this end, in several steps: - to define the object and the relevant scope for a convenient strategic analysis; - to describe the object with its environment trough relevant factors and variables; - to proceed to a...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Jacques Antoine
June 15, 1991
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Citation

Antoine, J. (1991a, June 15). A new job for marketing people (French). ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/a-new-job-for-marketing-people-french-


Research papers

Changes in marketing, social policy and management to achieve the Europeanisation of business in the 1990's (French)

Our real starting point is Europeanisation. We are not asking questions about the future of Europe, about economic Europe, scientific Europe, social Europe, political and institutional Europe, or even monetary Europe. What exactly do we mean by...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Jacques Paitra
June 15, 1991
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Citation

Paitra, J. (1991a, June 15). Changes in marketing, social policy and management to achieve the Europeanisation of business in the 1990's (French). ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/changes-in-marketing-social-policy-and-management-to-achieve-the-europeanisation-of-business-in-the-1990-s-french-


Research papers

Changes in marketing, social policy and management to achieve the Europeanisation of business in the 1990's

Our real starting point is Europeanisation. We are not asking questions about the future of Europe, about economic Europe, scientific Europe, social Europe, political and institutional Europe, or even monetary Europe. What exactly do we mean by...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Jacques Paitra
June 15, 1991
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Citation

Paitra, J. (1991a, June 15). Changes in marketing, social policy and management to achieve the Europeanisation of business in the 1990's. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/changes-in-marketing-social-policy-and-management-to-achieve-the-europeanisation-of-business-in-the-1990-s


Research papers

The challenge of developing a marketing strategy, which works in many diverse markets

The situation that Europe '92 will present to marketers in Europe is very similar to the context in which Indian marketers have been operating for years - where different regions of the country are like separate countries in themselves, both in terms...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Authors: Rama Bijapurkar, Titoo Ahluwalia
June 15, 1991
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Citation

Bijapurkar and Ahluwalia (1991a, June 15). The challenge of developing a marketing strategy, which works in many diverse markets. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/the-challenge-of-developing-a-marketing-strategy-which-works-in-many-diverse-markets