Resources Library by ANA

Panel survey

The current paper describes the development of purchasing and income panel survey from a basic households’ economic information source to a complex, model-based test panel. Great importance has been attached to the advantages of a...

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions

Author: Jaano Inno

Company: KANTAR TNS Malaysia

February 1, 1997

Advertising exposure and advertising effects

The paper describes a proprietary modeling process which has been used to isolate advertising effects of a short-term nature and to document long-term effects. Many of the findings of this work are congruent with the findings of John Philip Jones,...

Catalogue: Seminar 1996: Managing Media Data For Market Profit

Authors: James F. Donius, Michael von Gonten

November 11, 1996

Long run loyalty

This paper uses a continuous panel of doctors to analyse their portfolios (the number of drugs which are used) and how their prescribing decisions are spread across their portfolios. It reveals portfolios which are much larger, along with loyalty...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'

Author: Philip Stern

November 1, 1996

Active listening to consumers

This paper demonstrates how a global drinks brand, Baileys, are using innovative qualitative panel techniques to develop an on-going dialogue with consumers in three key international markets. Baileys have highlighted the importance of listening to...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Authors: Tracey White, Mark O'Doherty

September 1, 1996

Managing participants' motivation

This article deals with the difficulties a researcher faces when attempting to set up a consumer panel in an emerging nation. Besides explaining panel origin, characteristics and methodology, the purchasing behaviour of 117 homes in the VII Region of...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Author: Jorge Zamora

September 1, 1996

Compatible or not?

How frequently and within which programme environment would a young woman aged between 20 and 25 years, highly committed to social justice and environmental conservation, with 1 child and her studies not yet fully completed and with a passion for...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Author: Michael Darkow

Company: GfK

June 15, 1996

Researching the future of communications in the UK

The social and technological changes which are under way in Britain, as in most developed countries, have direct implications for commerce and government. The increasing ease of access to new information technologies may well lead to radically...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Michael Svennevig, David E. Morrison, Sheila Byfield, Robert Towler

June 15, 1996

Farmstat Portugal

This paper is about FARMSTAT Portugal, the first Portuguese panel specially designed for agricultural marketing research and opinion studies. Its functional structure is explained, giving emphasis both to implementation functions and routine...

Catalogue: Seminar 1996: European Agri-Business Under Pressure

Author: Francisco Gomes da Silva

February 1, 1996

Diary VS recall

The 24 hour recall technique is common to nine European countries, while the diary is used in five. According to Mr Peter Menneer’s presentation in Nov-Dec. to ESOMAR , most countries where diary is used for measuring radio audience tend to...

Catalogue: Radio Research Symposium 1995

Authors: Arnaud de Saint Roman, Odile Le Moal, Rene Saal

Company: Mediametrie

July 1, 1995