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Research papers

Managing knowledge, maximising returns

This presentation addresses the utilisation of the latest knowledge management and web techniques to create BORIS (Bank Of Research and Insight Stuff) in conjunction with the research team within Aviva, United Kingdom.

Catalogue: Congress 2009: Leading The Way
Author: Luke Allen
Company: Nunwood
September 22, 2009
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Citation

Allen, L. (2009a, September 22). Managing knowledge, maximising returns. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/managing-knowledge-maximising-returns


Research papers

Fragrance 2.0

With the advent of the social web (also known as web 2.0) as a new way of communicating ideas, market researchers are faced with a new social space that requires relevant methods to apprehend its segments, analyse opinions and identify trends. As the...

Catalogue: Fragrance 2009: The Trends Mistral
Authors: Anthony Hamelle, Lauranie Nonotte, Julien Lévy
Company: Linkfluence
June 26, 2009
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Citation

Hamelle, Nonotte and Lévy (2009a, June 26). Fragrance 2.0. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/fragrance-2-0


Research papers

Shopping missions

This paper will debate firstly which dimensions could be added to shopping missions and secondly, if these dimensions add to the basic principle of missions: can we explain future behaviour more effectively? secondly this paper will focus on the...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper
Authors: Fabio Martins, David Baxter, Rebecca Gill
Company: Ipsos MRBI
June 15, 2009
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Citation

Martins, Baxter and Gill (2009a, June 15). Shopping missions. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/shopping-missions


Research reports

Guide on distinguishing market research from other data collection activities

The ICC/ESOMAR International Code on Market and Social Research has always included a requirement for members to maintain the distinction between market research and commercial activities such as advertising, sales promotion, direct marketing and...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2009
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Citation

B.V., E. (2009a, June 15). Guide on distinguishing market research from other data collection activities . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/guide-on-distinguishing-market-research-from-other-data-collection-activities-


Research reports

Guide on distinguishing market research from other data collection activities (Spanish)

The ICC/ESOMAR International Code on Market and Social Research has always included a requirement for members to maintain the distinction between market research and commercial activities such as advertising, sales promotion, direct marketing and...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2009
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Citation

B.V., E. (2009a, June 15). Guide on distinguishing market research from other data collection activities (Spanish). ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/guide-on-distinguishing-market-research-from-other-data-collection-activities-spanish-


Research papers

Cross-media measurement by the centralized data collection of comparable data

Measuring systems that provide uniformly structured and prepared data over and above various media are of maximum relevance. The demand for uniform and comparable media usage data is becoming increasingly greater as technologies become more advanced...

Catalogue: WM3 2009: Change Is In The Air...
Author: Tanja Hackenbruch
Company: GfK
May 7, 2009
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Citation

Hackenbruch, T. (2009a, May 07). Cross-media measurement by the centralized data collection of comparable data. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/cross-media-measurement-by-the-centralized-data-collection-of-comparable-data


Case studies

A case of corporate communication through media synergy

The present case study illustrates an interesting example of cross-media synergy measurement applied to a corporate communication campaign by Telecom Italia, where advertising content and conversation with people merge in an original way. The...

Catalogue: WM3 2009: Change Is In The Air...
Authors: Matteo Cardani, Carlotta Ventura
Company: Wavemaker
May 7, 2009
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Citation

Cardani and Ventura (2009a, May 07). A case of corporate communication through media synergy. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/a-case-of-corporate-communication-through-media-synergy


Research papers

Turning the super tanker

A case study describing the migration of a very large continuous household panel from a postal CATI data collection methodology to an online and CATI data collection system. Topics CoveredWhy did we do it?What barriers did we have to overcome, both...

Catalogue: Panel Research 2008
Authors: Catherine Garland, Mark Van Walwyk
Company: GfK
October 24, 2008
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Citation

Garland and Van Walwyk (2008a, October 24). Turning the super tanker. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/turning-the-super-tanker


Research papers

The ROI of customer satisfaction research

Market Researchers constantly talk about the need to deliver ROI; but there are few examples showing real figures.This paper aims to show the ROI of BT' extensive Customer Satisfaction programmes which cover the full range of Consumer, SME and Major...

Catalogue: Congress 2008: Frontiers
Authors: Jonathan Wibberley, Phyllis MacFarlane
Company: GfK
September 26, 2008
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Citation

Wibberley and MacFarlane (2008a, September 26). The ROI of customer satisfaction research. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-roi-of-customer-satisfaction-research