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Research papers

New consumers, product innovation and product renovation

I will try today to give you my views on how I see the food industry future. The future will bring rapid change, a need to anticipate change, to inspire it, to shape it when useful, to react to it even when it is less palatable but...

Catalogue: ESOMAR Congress 1987
Author: Camillo Pagano
Company: Nestlé
September 1, 1987
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Citation

Pagano, C. (1987a, September 01). New consumers, product innovation and product renovation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-consumers-product-innovation-and-product-renovation


Research papers

The next decade

The world is quickly becoming smaller, local market conditions are shifting into the background, international marketing issues demand increased attention. Technology and the communications revolution can cause frontiers to disappear: competition is...

Catalogue: ESOMAR Congress 1987
Author: Justus Veeneklaas
Company: Philips International
September 1, 1987
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Citation

Veeneklaas, J. (1987a, September 01). The next decade . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-next-decade-


Research papers

The Dutch public broadcasting services in a multi-channel landscape

The subject of this paper is the position of the Netherlands public television on the rapidly developing market of programme suppliers. Questions in this connection are: is public broadcasting being threatened by (commercial) foreign competition? Can...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions
Author: Wim Bekkers
June 15, 1987
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Citation

Bekkers, W. (1987a, June 15). The Dutch public broadcasting services in a multi-channel landscape. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-dutch-public-broadcasting-services-in-a-multi-channel-landscape


Research papers

Strategies for service management

It is a great honour for me to have been invited to take part in this ESOMAR seminar which, during its three days, gathers together marketing professionals, consultants and company managers to discuss what is, for me, a very important subject....

Catalogue: Seminar 1987: Strategies For Service Management
Author: Jean-Marie Mascitti
June 15, 1987
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Citation

Mascitti, J. (1987a, June 15). Strategies for service management. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/strategies-for-service-management


Research papers

TV measurement in a changing environment

The paper is in four sections. It looks first at the television changes occurring and makes some predictions for the nineties. Then the existing tools for television audience measurement and appreciation are reviewed. In the third section the likely...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions
Author: John Clemens
June 15, 1987
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Citation

Clemens, J. (1987a, June 15). TV measurement in a changing environment. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/tv-measurement-in-a-changing-environment


Research papers

New competition creates a need for new methods

The paper on the above-mentioned topic outlines the development of a new method which was designed to give new information of the usage of mass media. Also, the main findings are reported. Today satellite television broadcasts can be received in...

Catalogue: Seminar 1986: New Developments In Media Research
Author: Heikki J. Kasari
June 15, 1986
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Citation

Kasari, H. J. (1986a, June 15). New competition creates a need for new methods. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-competition-creates-a-need-for-new-methods


Research papers

A comprehensive view of current approaches to media research

Until recently, media research has been pretty much synonymous with readership research, audience measurement and ratings, and this is where the bulk of research funds have gone. But ultimately the more significant aspect is the measurement of...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Author: Michael J. Naples
June 15, 1986
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Citation

Naples, M. J. (1986a, June 15). A comprehensive view of current approaches to media research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-comprehensive-view-of-current-approaches-to-media-research


Research papers

The facts of life

My discussion today will be based on United States data only. I do not presume to project the trends in my country to what is happening in yours. I am here to talk about change: - Markets are changing;- Consumers are changing;- The economy is...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Author: Rena Bartos
June 15, 1986
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Citation

Bartos , R. (1986a, June 15). The facts of life. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-facts-of-life


Research papers

The changing pattern of European agriculture

This paper describes the scale of European agriculture and the changes that have occurred especially over the last decade. The original Mansholt plan for the development of the Common Agricultural policy has achieved virtually all of its objectives....

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: David J. Corbett
June 15, 1985
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Citation

Corbett, D. J. (1985a, June 15). The changing pattern of European agriculture. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-changing-pattern-of-european-agriculture