The facts of life

Date of publication: June 15, 1986

Author: Rena Bartos

Abstract:

My discussion today will be based on United States data only. I do not presume to project the trends in my country to what is happening in yours. I am here to talk about change: - Markets are changing; - Consumers are changing; - The economy is changing And those changes could impact on consumer marketing and advertising in the years ahead.

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