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Research papers

McNext

McDonald's Canada partnered with Dig Insight to build a new menu testing solution. We created a fusion recipe for innovation testing by using CPG innovation screening methodologies as a starting point and reinvented them to reflect QSR realities.

Catalogue: Congress 2018
Authors: Michaela Charette, Michael Edwards
Company: Dig Insights
September 23, 2018

Research papers

Panel turnover and fatigue

This paper describes a cross-sectional analysis of three people meter panels in Canada, one of which has been operating since 1997. With no formal 'forced turnover' policy, BBM Canada is ideally suited to examining 'time in panel' or 'panel fatigue'...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Authors: Ken Purdye, Pasquale A. Pellegrini
June 17, 2003

Research papers

Orientations to health care reform

This paper describes an approach that allows us to take the findings of a large scale health survey of more than 3,000 Canadians and analyse these findings so as to assess Canadians' reactions not just to specific reform measures but also to broad...

Catalogue: ESOMAR Global Healthcare Conference 2003
Authors: Jane Armstrong, Diana MacDonald, Lorne James Rothman
Company: IRIS Network
February 23, 2003

Research papers

Pushing picture matching to the limit

This paper provides a summary of BBM Canada's picture matching experience over the last four years. The authors focus on how well picture matching compares with DFM, how multimatching is handled, the problem of unmatched viewing, picture matching's...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Ken Purdye, Pasquale A. Pellegrini
June 9, 2002

Research papers

Ford's multicultural strategy

Ford of Canada has approached the problem of a heterogeneous Canadian market with a great deal of sensitivity. Historically, Ford has not been as successful matching its penetration of the Quebec market to levels obtained in the rest of Canada. This...

Catalogue: Ethnic Marketing 2000
Authors: R. Scott Evans, Pat Richards
July 1, 2000

Research papers

Not all JICs (Joint Industry Committees) are created equal

This paper starts with a brief review of the various industry models around the world for organizing television and radio ratings research. The authors discuss the advantages and disadvantages of each approach. Then, using Canada as the context, and...

Catalogue: Seminar 1998: Towards Total Communications Strategies
Authors: Owen Charlebois, James D. Peacock
October 20, 1998

Research papers

Polo Jeans Company

The Polo Jeans Company is a new division of Polo Ralph Lauren with a line-up of jeans and casual wear designed to attract the youth market. First launched in the United States in 1996 the Polo Jeans Company was introduced to the Canadian market at...

Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Authors: Melinda Head, Bénédicte Cohen, Stanley Marcovici
Company: Head Research Inc.
October 22, 1997

Research papers

How to double your audience

In Canada a combination of factors both stimulate and impede audience research. The complex Canadian broadcasting system and the competition among research suppliers create a situation in which innovative research solutions are frequently proposed...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Barry Kiefl
May 1, 1994

Research papers

Measures of quality in Canadian broadcasting

The paper reviews the state of audience measures of quality in Canada in relation to developments in other countries. The general problems associated with qualitative measures of quality are considered in light of a specific example of family drama...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Philip Savage
June 15, 1992