Resources Library by ANA

Unlocking Consumer Minds

In the fast-moving consumer goods (FMCG) sector, the first 200 milliseconds of the initial encounter with a package make the difference. Consumers either like what they see and go for it, or they move on to alternative products. However, the reasons...

Catalogue: Latin America 2024

Authors: Luis Fernando Rico Navas, Cornelia Schonberger

Company: MindMetriks

April 24, 2024

Multi-methods cocktail

How do our brains experience Print, Digital, TV and Outdoor Advertising differently? In this talk, you'll discover the answer, based on a fusion of cutting edge technologies such as Eye Tracking, Virtual Reality and EEG neuroscience.

Catalogue: Fusion 2019

Author: Tom van Bommel

Company: Unravel Research

November 10, 2019

Measuring potential virality of content

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Catalogue: Congress 2019: The Global Data & Insights Summit

Author: Mahesh Agarwal

Company: PT. Neurosensum Technology International

September 8, 2019

Boosting fan engagement

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}MindProber and Eleven Sports use the first automated biometric media testing platform to...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Pedro Almeida, Nuno Miranda

September 8, 2019

Please don't make me think about thinking!

Typically, consumer flavour testing is conducted using a structured questionnaire. In general, Asian consumers tend to be relatively reserved and polite in their responses in some countries. We therefore collaborated in a neuro-physiological study...

Catalogue: Asia Pacific 2019

Authors: Siew Hoong Chan, Nasrin Shafeghat

Companies: MACROMILL, INC., Dentsu Macromill Insight

May 22, 2019

How facial coding helps to optimize communication

Developing successful communication is becoming more and more difficult every day, particularly because people are exposed to an exponential number of stimuli, which makes them block out everything they do not consider relevant for their survival...

Catalogue: Latin America 2019

Authors: Massimo Sarcina, Esperanza Vallejo, Catalina Bonnet, Joaquin Tapia

Company: Kantar

April 7, 2019

Neuroscience applied

How to effectively communicate a social media campaign that encourages reporting against child and adolescent abuse? In a pro-bono copy-testing study, we optimized the Liberta Institute's campaign, which contributed to an increase in 10.3% of abuse...

Catalogue: Latin America 2019

Authors: Aline Souza, Janaína Brizante

Company: Nielsen

April 7, 2019

Touch and go

To better understand the effects of physical media, Canada Post and True Impact conducted research using Electroencephalography (EEG) and eye tracking. The researchers developed two integrated, non-branded campaigns with the same creative and...

Catalogue: Congress 2018

Author: Diana Lucaci

September 23, 2018

Brain systems and brand experiences

The consumer decision environment is changing both in macro and micro. The rhythm of these changes is incredibly fast, both in social and technological aspects and affect the way people interact, communicate and buy brands. From human understanding...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Juliana Oliveira, Maria Carolina Rodrigues

Company: Ipsos MRBI

March 27, 2018