Resources Library by ANA

Long-term, in-depth market analyses based on media market studies (German)

In practically all countries that are oriented towards the market economy, media coverage and the composition of media users are ascertained on a regular basis within the framework of ambitious research projects. Along with detailed demographic...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Author: Jochen Hansen

Company: Institut für Demoskopie Allensbach GmbH

September 1, 1994

Long-term, in-depth market analyses based on media market studies

In practically all countries that are oriented towards the market economy, media coverage and the composition of media users are ascertained on a regular basis within the framework of ambitious research projects. Along with detailed demographic...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Author: Jochen Hansen

Company: Institut für Demoskopie Allensbach GmbH

September 1, 1994

The concerns and needs of insurance customers with particular focus on the situation in East Germany

Due to the increased perception of risk, the population is more strongly oriented towards insurance protection. In both East and West Germany, more than half of the population advocates having the most comprehensive insurance coverage possible for...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery

Authors: Renate Köcher, Sylvia Roth-Flockerzi

Company: Institut für Demoskopie Allensbach GmbH

June 15, 1994

The single European market for insurance

The data presented in this study, which has been derived from various CATI-Bus-Surveys made with respect to the population in West Germany, and from a Disk-by-Mail-Survey made with respect to insurance brokers, outlines the expectations and opinions...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery

Author: Harald Weinberg

June 15, 1994

The German health care system

The Gesundheitsstrukturgesetz (GSG) which was introduced in January 1993 has changed the German Health Market dramatically. Prior to the introduction, the health market was structured by more or less equal influential participants. The pharmaceutical...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing

Author: Dieter Korczak

Company: GP Forschungsgruppe

June 1, 1994

The integration of the two Germanies and the implications for an agrochemical company

The reunification of the two German states was necessarily associated with a large number of changes in social and economic systems of the former GDR. The most important components of economic change were the removal of socialist planned economy and...

Catalogue: Seminar 1992: European Agriculture In Transition

Authors: P. Smits, R. Barten

June 15, 1992

Sectoral development of production and marketing in Germany

To improve the situation of agriculture and horticulture in the new federal Lander it is necessary to develop the right marketing structures to achieve a concentration of the supply side. In sector plans, the potential in production and marketing...

Catalogue: Seminar 1992: European Agriculture In Transition

Author: Marianne Altmann

Company: Produkt + Markt GmbH & Co. KG

June 15, 1992

Requirements for a future agricultural structure in the German federal state of Brandenburg

According to common understanding of the actual tasks of a Federal government system in West Germany, priority lies no doubtly in the smooth running of administration. If we were to compare the agricultural structure of the German Federal State of...

Catalogue: Seminar 1992: European Agriculture In Transition

Author: Jochen Pfeiffer

June 15, 1992

Marketing in East Germany

The East German population is characterised by five main patterns : 1. Unique situation in Europe : A German-latin cocktail 2. A modem social society in transition towards a consumer society 3. Heritage of socialism : social commitment 4. Socialist...

Catalogue: Conference 1991: International Marketing Research

Author: Christine Woesler de Panafieu

June 15, 1991