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Sectoral development of production and marketing in Germany

Date of publication: June 15, 1992

Catalogue: Seminar 1992: European Agriculture In Transition

Company:

Author: Marianne Altmann

Abstract:

To improve the situation of agriculture and horticulture in the new federal Lander it is necessary to develop the right marketing structures to achieve a concentration of the supply side. In sector plans, the potential in production and marketing will be analysed and recommendations for building marketing organizations will be developed. Due to the lack of selling opportunities and problems of restructuring, production in the new federal Lander has declined by 50 %. Intensive marketing consultancy has to ensure the future of the remaining enterprises.

Marianne Altmann

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Altmann, M. (1992a, June 15). Sectoral development of production and marketing in Germany. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/recent-trends-in-the-development-of-markets-and-market-shares-in-the-federal-republic-of-germany