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Research papers

The market research agency of the future

The introduction of various internal and external changes in a company leads to new demands being placed on that company’s market research section. Daimler-Benz Aerospace is just one example among a large number of companies operating in the...

Catalogue: The Worldwide Internet Seminar 1998
Author: Thorsten Schwarz
June 15, 1998
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Citation

Schwarz, T. (1998a, June 15). The market research agency of the future. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-market-research-agency-of-the-future


Research papers

Paradoxes in cyberspace

The facility that now exists for conducting qualitative research via the Internet raises a number of key questions to which the conventional qualitative response is negative. This paper deals with three such questions viz.:1) can qualitative research...

Catalogue: The Worldwide Internet Seminar 1998
Authors: Ron Beasley, Keith Chapin
Company: ABM Research Inc.
June 15, 1998
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Citation

Beasley and Chapin (1998a, June 15). Paradoxes in cyberspace. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/paradoxes-in-cyberspace


Research papers

A new dimension of Internet research

The following paper presents a new research tool N Viz which enables online researchers to randomly sample visitors of singular websites and web pages. The first part overviews the relevance of the tool for advertisers. The N Viz methodology is...

Catalogue: The Worldwide Internet Seminar 1998
Authors: Rolf Pfleiderer, Johan Gente
Company: Burke, Inc.
June 15, 1998
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Citation

Pfleiderer and Gente (1998a, June 15). A new dimension of Internet research. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/a-new-dimension-of-internet-research


Research papers

Interactive evaluation of the work environment

The paper presents a model of interactive evaluation of the work environment using the Internet. The model offers a number of possibilities. For example individuals in the target group which in this particular case are Swedish engineers will be...

Catalogue: The Worldwide Internet Seminar 1998
Author: Per Lundgren
June 15, 1998
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Citation

Lundgren, P. (1998a, June 15). Interactive evaluation of the work environment. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/interactive-evaluation-of-the-work-environment