A new dimension of Internet research

Date of publication: June 15, 1998

Abstract:

The following paper presents a new research tool N Viz which enables online researchers to randomly sample visitors of singular websites and web pages. The first part overviews the relevance of the tool for advertisers. The N Viz methodology is comprehensively described including some experiences from ongoing tests in the United States and in Germany and lastly two examples of applications are outlined.

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