Back

A new dimension of Internet research

Date of publication: June 15, 1998

Catalogue: The Worldwide Internet Seminar 1998

Company:

Authors: Rolf Pfleiderer, Johan Gente

Abstract:

The following paper presents a new research tool N Viz which enables online researchers to randomly sample visitors of singular websites and web pages. The first part overviews the relevance of the tool for advertisers. The N Viz methodology is comprehensively described including some experiences from ongoing tests in the United States and in Germany and lastly two examples of applications are outlined.

Rolf Pfleiderer

Author

This is a long description of some author details.

Johan Gente

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Pfleiderer and Gente (1998a, June 15). A new dimension of Internet research. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/a-new-dimension-of-internet-research