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A new dimension of Internet research

Date of publication: June 15, 1998

Catalogue: The Worldwide Internet Seminar 1998

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Authors: Rolf Pfleiderer, Johan Gente

Abstract:

The following paper presents a new research tool N Viz which enables online researchers to randomly sample visitors of singular websites and web pages. The first part overviews the relevance of the tool for advertisers. The N Viz methodology is comprehensively described including some experiences from ongoing tests in the United States and in Germany and lastly two examples of applications are outlined.

Rolf Pfleiderer

Author

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Johan Gente

Author

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Pfleiderer and Gente (1998a, June 15). A new dimension of Internet research. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/a-new-dimension-to-financial-product-innovation-research