You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Companies containing DVL Smith Ltd.
ANA has found 29 results for you, in 647 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Bridging the data decision gap

In this paper it is argued that there is a growing gap between what market research offers and what decision takers require of market research. It is argued that this gap could be reduced if market researchers communicated more effectively how market...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: David Smith
Company: DVL Smith Ltd
September 1, 1990
×

Citation

Smith, D. (1990a, September 01). Bridging the data decision gap. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/bridging-the-data-decision-gap


Research papers

Big changes will deliver a big future

The customer insight industry is at a crossroads and to continue to flourish we need to know precisely what our marketing customers expect of us. This paper will be based on an authorative survey of senior marketing decision makers, who will be...

Catalogue: Congress 2013: Think Big
Authors: David Smith, Adam Riley
Company: DVL Smith Ltd
September 26, 2013
×

Citation

Smith and Riley (2013a, September 26). Big changes will deliver a big future. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/big-changes-will-deliver-a-big-future-8057


Research papers

The role of the salesforce in strategic marketing

In this paper the authors, drawing on the experience of one of the world’s leading telecommunications suppliers, outline the role an organisation’s salesforce can play in helping to develop and shape marketing strategies. BT operates the...

Catalogue: Seminar 1992: Business To Business Marketing
Authors: David Brant, David Smith
Company: DVL Smith Ltd
June 15, 1992
×

Citation

Brant and Smith (1992a, June 15). The role of the salesforce in strategic marketing. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/the-role-of-the-salesforce-in-strategic-marketing


Research papers

A calculated risk

This paper outlines a paradigm for strategic research that goes beyond the normal mode of data interpretation and delivers truly decision- oriented information. The authors first review the existing literature on game-theoretic applications and...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Authors: Andy Dexter, Jonathan Fletcher
Company: DVL Smith Ltd
September 1, 1999
×

Citation

Dexter and Fletcher (1999a, September 01). A calculated risk . ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/a-calculated-risk-


Research papers

Finding and developing new talent

There is now general agreement that market researchers need a broader skill set in order to cope with today's complex business environment. But our industry has been slow to make a breakthrough in developing training for newcomers in these wider...

Catalogue: Congress 2007: Excellence
Authors: Mario van Hamersveld, David Smith
Company: DVL Smith Ltd
September 19, 2007
×

Citation

van Hamersveld and Smith (2007a, September 19). Finding and developing new talent. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/finding-and-developing-new-talent


Research papers

In 2030 the best market researcher in the organisation will be the CEO!

The audience will journey to what market research will look like in 2030. For a selected number of years between 2012 and 2030, a particular development taking market intelligence to its new level is described. The fundamental shift in the market...

Catalogue: Congress 2012: Accelerating Excellence
Authors: David Smith, Elisabetta Osta
Company: DVL Smith Ltd
September 13, 2012
×

Citation

Smith and Osta (2012a, September 13). In 2030 the best market researcher in the organisation will be the CEO!. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/in-2030-the-best-market-researcher-in-the-organisation-will-be-the-ceo-


Research papers

Understanding the impact

This paper seeks to make a contribution to the analysis phase of the intelligence cycle: the process of capturing analysing and subsequently disseminating market and competitive intelligence In this paper we provide an analytical framework for...

Catalogue: Seminar 1999: Market and Competitive Intelligence
Authors: David Smith, Jonathan Fletcher
Company: DVL Smith Ltd
March 1, 1999
×

Citation

Smith and Fletcher (1999a, March 01). Understanding the impact . ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/understanding-the-impact-


Case studies

Are you insured, Scarlett? 'I can't think about that right now. I'll think about that tomorrow'

We show how to convert a vision into a transformational strategy that reinvents your relationship with customers. We'll demonstrate, via a major global insurance provider case study, an approach to embedding visionary change in any organisation.

Catalogue: Congress 2017: Visionary
Authors: Carlos Fonseca, Adam Riley, David Smith
Company: DVL Smith Ltd
September 22, 2017
×

Citation

Fonseca, Riley and Smith (2017a, September 22). Are you insured, Scarlett? 'I can't think about that right now. I'll think about that tomorrow'. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/are-you-insured-scarlett-i-can-t-think-about-that-right-now-i-ll-think-about-that-tomorrow-


Research papers

Meeting the information challenge

In order to ensure BT - the largest telecommunications supplier in the UK - obtains maximum value from its investment in market research, its Personal Communications (PC) Division has put in place an initiative - the creation of a market research...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Authors: Karen Ashton, David Smith, Andrew Dexter
Company: DVL Smith Ltd
September 1, 1994
×

Citation

Ashton, Smith and Dexter (1994a, September 01). Meeting the information challenge. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/meeting-the-information-challenge