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A blueprint for helping customer insight professionals drive business growth

Date of publication: April 17, 2012

Catalogue: Asia Pacific 2012: Asia Kaleidoscope

Company:

Authors: Maryan Broadbent, Adam Riley

Abstract:

This presentation provides a blueprint for the mindset needed by customer insight professionals faced with the challenge of understanding how global influences and local needs combine to shape customer preferences that will drive business growth. Specifically the presenters argue that customer insight professionals- in both the East and the West- need to play seven roles: Panorama Thinkers; Holistic Analysts; Insight Strategists; Intuitive Problem Solvers; Business Storytellers; Insight Intrapreneurs; and Global Villagers.

Maryan Broadbent

Author

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Adam Riley

Author

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https://ana.esomar.org/documents/insights2020-driving-customer-centric-growth