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Are you insured, Scarlett? 'I can't think about that right now. I'll think about that tomorrow'

Date of publication: September 22, 2017

Catalogue: Congress 2017: Visionary

Company:

Authors: Carlos Fonseca, Adam Riley, David Smith

Abstract:

We show how to convert a vision into a transformational strategy that reinvents your relationship with customers. We'll demonstrate, via a major global insurance provider case study, an approach to embedding visionary change in any organisation.

Carlos Fonseca

Author

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Adam Riley

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David Smith

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Fonseca, Riley and Smith (2017a, November 27). Are you insured, Scarlett? 'I can't think about that right now. I'll think about that tomorrow'. ANA - ESOMAR. Retrieved December 21, 2024, from


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Fonseca, Riley and Smith (2017a, September 22). Are you insured, Scarlett? 'I can't think about that right now. I'll think about that tomorrow'. ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/think-big