You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Advertising Industry.
ANA has found 225 results for you, in 426 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Magazines

Research World (November 2003)

With a strong domestic economy and positive signs for the advertising industry, some Australian research company heads are concerned that overall growth in the research industry is falling behind general economic growth. Meanwhile, first estimates...

Catalogue: Research World 2003
Author: ESOMAR B.V.
November 1, 2003
×

Citation

B.V., E. (2003a, November 01). Research World (November 2003). ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/research-world-november-2003-


Research papers

CTM relevance

The research explained in this paper seeks to address some of the unanswered questions relating to how receptivity to online advertising fluctuates depending on the underlying motivations of Internet users.This study recognizes that one of the key...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Authors: Michael Zeman, Christian Kugel
June 20, 2003
×

Citation

Zeman and Kugel (2003a, June 20). CTM relevance . ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/ctm-relevance-


Research papers

OOH VS. other media

How efficiently does ambient media reach and affect people? Does it do it as efficiently as Starbucks' investments in television, radio and print advertising? For last summer, the answer was yes, it was as efficient as the other media. This is a case...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Authors: Ann L. Breese, Donald E. Bruzzone
Company: Starbucks Corporation
June 20, 2003
×

Citation

Breese and Bruzzone (2003a, June 20). OOH VS. other media . ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/ooh-vs-other-media-


Magazines

Revue Française du Marketing (Mai 2003)

En décidant de consacrer un numéro sur le thème des mutations de lapublicité, la Revue Française du Marketing comble un videqui s'est révélé jusqu'ici préjudiciable à la communauté deschercheurs et des professionnels...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
May 1, 2003
×

Citation

, A. (2003a, May 01). Revue Française du Marketing (Mai 2003). ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-mai-2003-


Magazines

Revue Française du Marketing 2003 (N.191)

Les thèmes abordés dans ce premier numéro de l'année 2003, sontd'une extrême diversité. Toutefois ils peuvent être organisés en trois groupes distincts.Le premier groupe porte sur l'évolution des techniques publicitaires...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
January 1, 2003
×

Citation

, A. (2003a, January 01). Revue Française du Marketing 2003 (N.191). ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-2003-n-191-


Research papers

One size fit all

The paper describes the international validation of a heuristic model for pre-testing TV commercials. The validation is based on the model’s internal measures rather than external comparisons such as pre- and post-test validations. The model...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Author: Chuck E. Young
September 23, 2001
×

Citation

Young, C. E. (2001a, September 23). One size fit all. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/one-size-fit-all


Research papers

How internet advertising works

The rapid increase in the number of people who can and do access the Internet, has resulted in similarly strong increases in the amount of money spent for online advertising. This increase in spending makes it more and more important that the...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Authors: Rex Briggs, Horst Stipp
June 15, 2000
×

Citation

Briggs and Stipp (2000a, June 15). How internet advertising works . ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/how-internet-advertising-works-


Research papers

Consumers and brands

This paper focuses on efficiency, advertising investment efficiency, and of course, the most important theme, efficiency measuring. Measuring and efficiency, or efficiency measuring and efficiency - it is the same, because we will not know if we are...

Catalogue: Seminar 1998: Towards Total Communications Strategies
Author: Ampelio Plaza
October 20, 1998
×

Citation

Plaza, A. (1998a, October 20). Consumers and brands. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/consumers-and-brands


Research papers

Does clutter degrade the media environment?

This paper analyzes of one aspect of the quality of the television environment - commercial clutter - and its effects on viewers. Despite an increasing preponderance of evidence that clutter has a negative effect on commercial effectiveness,...

Catalogue: Seminar 1998: Towards Total Communications Strategies
Author: Debbie Solomon
October 20, 1998
×

Citation

Solomon, D. (1998a, October 20). Does clutter degrade the media environment?. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/does-clutter-degrade-the-media-environment--5371