Resources Library by ANA

Getting the feels

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Facebook's new reactions allow users to express themselves beyond the generic 'Like', and also have a stronger influence what shows up on a newsfeed. Yet current engagement metrics...

Catalogue: Congress 2019: The Global Data & Insights Summit

Author: Debby Ling

Company: SKIM

September 8, 2019

TV real-time engagement!

 We present a novel approach to observing the level of engagement of television audiences. We use a device that is similar to a fitness tracker to measure a physiological marker of engagement called heart rate variability (HRV). The device allowed...

Catalogue: Latin America 2019

Authors: Felix Oberholzer, Daniela Novick

April 8, 2019

Real people don't live in corporate offices

If you want to learn about the people who use or don't use your products, you need to Get Out Of The Office (GOOTO).

Catalogue: ESOMAR Client Summit 2018- Autumn Edition

Author: Dan Wish

December 12, 2018

Look who's talking

Equipped with personal life journeys around language learning in four countries, we set out to change hearts and minds of the Babbel team and spurred initiatives from two new products to a new customer insight training course for team newbies.

Catalogue: Congress 2018

Authors: Christoph Welter, Serena Li

Company: Point-Blank International GmbH

September 23, 2018

The great internal communications experiment

Driving insight into the hearts and minds of stakeholders is Coca-Cola K&I's biggest challenge. Examining which communications create most engagement with internal audiences & providing guidelines, we will change insight communication for good.

Catalogue: Congress 2018

Authors: Begonia Fafian, Lucy Davison

September 23, 2018

How female representations shaped female emotions and consumption over the decades (Spanish)

We are paralyzed by information and data. But what happens with emotions and how can it shape a research process and insight generation and understanding? We want to make audience FEEL how female representations have shaped female consumption over...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Mariela Mociulsky, Ximena Díaz Alarcón, Eugenia Tarzibachi

May 14, 2018

Inside out

Imagine a future where children future-proof innovation ideas targeted at adults; where consumers become researchers; where research participation rivals the popularity of Pokémon Go... experience a visionary insights future that is INSIDE OUT!

Catalogue: Congress 2017: Visionary

Author: Kristin Hickey

November 27, 2017

Social media matinee

Sponsored presentation offered by FocusVision.Video is a key channel for brands in creating engaging content, but who is sharing what, and why? FocusVision share the results of a new study that explores the impact of video content for brands, and how...

Catalogue: Congress 2017: Visionary

Author: Zoe Dowling

November 27, 2017

Machine learning, digital tracking, and going beyond survey questions to get answers

Machine learning is a concept that has long been applied to many industries that need to use predictive data, and has been used for some time in the online advertising industry. The survey research industry is ideally suited to benefit from machine...

Catalogue: Congress 2017: Visionary

Author: Paul Twite

November 27, 2017