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Real people don't live in corporate offices

Date of publication: December 12, 2018

Catalogue: ESOMAR Client Summit 2018- Autumn Edition

Author: Dan Wish

Abstract:

If you want to learn about the people who use or don't use your products, you need to Get Out Of The Office (GOOTO).

Dan Wish

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Wish, D. (2018a, December 12). Real people don't live in corporate offices. ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/research-in-changing-corporate-markets