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Research papers

Demystifying machine learning

Research departments are under pressure. They are expected to deliver faster, cheaper and more impactful insights than ever before. Instead of doing more and faster research, insight departments are also able to revisit existing data sources. Often,...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Sjoerd Koornstra, Wim Hamaekers
Company:
November 11, 2018
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Citation

Koornstra and Hamaekers (2018a, November 11). Demystifying machine learning. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/demystifying-machine-learning-9455


Research papers

AI meets CX

In this case study we will show how SKOPOS developed a solution using state-of-the-art technology from the fields of Artificial Intelligence, machine learning and statistics to extract deeper insights from SEAT’s customer satisfaction survey....

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Christopher Harms, Luis Freile, Marc Zörnig
Company: SKOPOS
November 11, 2018
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Citation

Harms, Freile and Zörnig (2018a, November 11). AI meets CX. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/ai-meets-cx-9437


Research papers

The value of machine learning in privacy

Online behavioral data is a valuable source of insights for researchers. However, data collected passively via tracking meters contains Personal Identifiable Information (PII). With the GDPR into force, the value of online behavioral data is...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Carlos Ochoa, Ezequiel Paura
Company: Netquest
November 11, 2018
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Citation

Ochoa and Paura (2018a, November 11). The value of machine learning in privacy. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-value-of-machine-learning-in-privacy-9493


Videos

Building the world's intelligence platform

Building the world's intelligence platform and capturing human behaviour at scale. The market research industry has a major problem: big brands don't trust its results. Companies are fed up with claimed behaviour and outdated panels and surveys. But...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Tugce Bulut
Company: Streetbees
November 11, 2018
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Citation

Bulut, T. (2018a, November 11). Building the world's intelligence platform. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/building-the-world-s-intelligence-platform-


Videos

The value of machine learning in privacy

Online behavioral data is a valuable source of insights for researchers. However, data collected passively via tracking meters contains Personal Identifiable Information (PII). With the GDPR into force, the value of online behavioral data is...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Carlos Ochoa, Ezequiel Paura
Company: Netquest
November 11, 2018
×

Citation

Ochoa and Paura (2018a, November 11). The value of machine learning in privacy. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-value-of-machine-learning-in-privacy


Videos

Augmented market intelligence

Whereas Market Intelligence is a well-known term, the expansion into Augmented Market Intelligence might need some explaining. The logic here is the fusion of it with Augmented Intelligence, a term coming from the Artificial Intelligence / Machine...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Kimmo Valtonen
November 11, 2018
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Citation

Valtonen, K. (2018a, November 11). Augmented market intelligence. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/augmented-market-intelligence


Videos
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Citation

Nash, P. (2018a, November 11). Data edge summary. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/data-edge-summary


Videos

Demystifying machine learning

Research departments are under pressure. They are expected to deliver faster, cheaper and more impactful insights than ever before. Instead of doing more and faster research, insight departments are also able to revisit existing data sources. Often,...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Sjoerd Koornstra, Wim Hamaekers
Company:
November 11, 2018
×

Citation

Koornstra and Hamaekers (2018a, November 11). Demystifying machine learning. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/demystifying-machine-learning


Research papers

Augmented market intelligence

Whereas Market Intelligence is a well-known term, the expansion into Augmented Market Intelligence might need some explaining. The logic here is the fusion of it with Augmented Intelligence, a term coming from the Artificial Intelligence / Machine...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Kimmo Valtonen
November 11, 2018
×

Citation

Valtonen, K. (2018a, November 11). Augmented market intelligence. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/augmented-market-intelligence-9441