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Research papers

Drinking under the influence

With the explosion of digital screen media over recent years, there is a need for these new media owners to be accountable and understand how the screens work. This paper presents research solutions to enable ambient media companies to launch their...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Authors: Liz Landy, Sarah Gale
Company: Ipsos MRBI
June 20, 2003
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Citation

Landy and Gale (2003a, June 20). Drinking under the influence . ANA - ESOMAR. Retrieved May 07, 2024, from


https://ana.esomar.org/documents/drinking-under-the-influence-


Research papers

Show me your home and I will tell you who you are

This paper describes how research, with the use of technology, can be applied to various decision-making processes throughout the production and marketing stages of real estate. A traditional construction company developed a new marketing approach by...

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003
Authors: Lena Gilchrist, Britt-Marie Eriksson, Olof Eriksson
Company: Ipsos MRBI
March 30, 2003
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Citation

Gilchrist, Eriksson and Eriksson (2003a, March 30). Show me your home and I will tell you who you are . ANA - ESOMAR. Retrieved May 07, 2024, from


https://ana.esomar.org/documents/show-me-your-home-and-i-will-tell-you-who-you-are-


Research papers

Is this art or science?

When referring to segmentation most experienced researchers think of factor and cluster analysis. In conducting ad-hoc factor or cluster analysis a great deal of subjectivity (and creativity) flows into the 'equation' in terms of selecting the 'best'...

Catalogue: ESOMAR Global Healthcare Conference 2003
Authors: Michael A. Michalis, Izabella Jaskolska
Company: Ipsos MRBI
February 23, 2003
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Citation

Michalis and Jaskolska (2003a, February 23). Is this art or science?. ANA - ESOMAR. Retrieved May 07, 2024, from


https://ana.esomar.org/documents/is-this-art-or-science-


Research papers

How to 'lose weight' qualitatively

What does qualitative research has to do with losing weight? Seemingly nothing! This paper describes how, by doing research on weight loss and the question of motivation, we came to a new understanding of our own role as researchers and consultants....

Catalogue: ESOMAR Qualitative Ascending Conference 2002
Author: Naama Forsrup
Company: Ipsos MRBI
November 10, 2002
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Citation

Forsrup, N. (2002a, November 10). How to 'lose weight' qualitatively. ANA - ESOMAR. Retrieved May 07, 2024, from


https://ana.esomar.org/documents/how-to-lose-weight-qualitatively


Research papers

Quantitative and qualitative study of shopper behaviour in hypermarkets

This article describes the methodology of a purchase behavior observation study, known but little used in Latin American countries, and its applications that helped to categorize management decisions in hypermarkets in Colombia for the direction of...

Catalogue: Latin America 2002
Authors: Napoleón Franco, Juan David Giraldo
Company: Ipsos MRBI
May 12, 2002
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Citation

Franco and Giraldo (2002a, May 12). Quantitative and qualitative study of shopper behaviour in hypermarkets. ANA - ESOMAR. Retrieved May 07, 2024, from


https://ana.esomar.org/documents/quantitative-and-qualitative-study-of-shopper-behaviour-in-hypermarkets


Research papers

Exploratory consumer buying behaviour

Successful marketing today requires continuous identification of those consumer groups that are more open-minded towards new or relaunched products and services. Those persons – frequently characterised as ‘early adopters’ or...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: Harald Hasselmann, Roland Helm
Company: Ipsos MRBI
September 23, 2001
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Citation

Hasselmann and Helm (2001a, September 23). Exploratory consumer buying behaviour . ANA - ESOMAR. Retrieved May 07, 2024, from


https://ana.esomar.org/documents/exploratory-consumer-buying-behaviour-


Research papers

What makes people like, and click on, an Internet banner

In order to answer questions concerning factors affecting click-through rate and to compare them to factors affecting intention to click and attitude toward the ad, the authors of this paper summarize two separate studies that they have performed....

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Authors: Mohamed Saber Chtourou, François Guérin
Company: Ipsos MRBI
June 1, 2001
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Citation

Chtourou and Guérin (2001a, June 01). What makes people like, and click on, an Internet banner. ANA - ESOMAR. Retrieved May 07, 2024, from


https://ana.esomar.org/documents/what-makes-people-like-and-click-on-an-internet-banner


Research papers

Segmentation of adolescents using a multimedia study (Spanish)

This paper addresses the problem of identifying groups among teenagers based on their media habits. Segments are described in terms of variables such as consumption habits, possessions, gender, age, socioeconomic level, attitudes, etc. A graphic...

Catalogue: Latin America 2001
Authors: Alicia de la Macorra, Iván Castro
Company: Ipsos MRBI
May 1, 2001
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Citation

de la Macorra and Castro (2001a, May 01). Segmentation of adolescents using a multimedia study (Spanish). ANA - ESOMAR. Retrieved May 07, 2024, from


https://ana.esomar.org/documents/segmentation-of-adolescents-using-a-multimedia-study-spanish-


Research papers

RAJAR respondents

A wide range of demographic and other data for the classification and description of listeners is collected as part of the RAJAR audience measurement system in the United Kingdom. In addition to the existing characteristics, users have expressed...

Catalogue: ARF/ESOMAR Worldwide Radio 2001
Authors: John Stockley, Tim Farmer
Company: Ipsos MRBI
April 1, 2001
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Citation

Stockley and Farmer (2001a, April 01). RAJAR respondents. ANA - ESOMAR. Retrieved May 07, 2024, from


https://ana.esomar.org/documents/rajar-respondents